Small heaps make big piles!
Ranking for a lot of long tail phrases is better then to rank for one competitive phrase/keyword.
Single keywords are in general very competitive and if you're revenue is dependent on that keyword alone you're putting yourself or the company in this case at risk.
Besides that, conversions come mostly from long tail searches
And why would it take to much time checking rankings?
A: Don't check your rankings so much, check your traffic logs.
B: There is software available that automates this stuff for you.
Fifteen keywords takes you
one minute to check rankings for.
Quote:
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why rank for 1 when you can rank for 1000's?
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I second that!
