Defining a SEO professional

[Diamond Bubbles]

For many people search engine optimization (SEO) is a puzzle. To get the most out of it, you need to define the role of the person or business handling the SEO. Speaking as someone who provides search engine optimization services, I can tell you there is a lot of misunderstanding regarding the role of a SEO professional. Much of this results from the acronyms and phrases used in the field. Businesses will pick them up and throw them around without really knowing what they mean. Even worse, many businesses do not know what they really want. A SEO professional can fill a number of roles for a business. The simplest situation is one in which the business simply wants the SEO experts to activate the rankings. This sounds obvious, but rarely is the case. Instead, the business is really looking for improved rankings and a little more. It never fails to occur. A client just wants you to move them up in the rankings. You come to an agreement on price, propose some changes to the site and then let’s begin to build links, etc. A week later, the client is calling with questions on conversions, purchasing banner ads and so on. Next week, they call with questions about pay-per-click and so on. This is all fine, but the hand holding can be very distracting and frustrating. When retaining a person or business to handle your search engine optimization efforts, it is important to step back and think about what you really need. Are you looking just for top rankings or do you want insight into your site? Are you, in fact, willing to take some advice, particularly if it is critical? Clarifying this with the SEO person from the beginning makes things run much smoother and keeps feelings from being ruffled. Some companies believe they are retaining a person to simply get them high in the rankings. Others believe they are retaining a person to get them high in the rankings and advise them on their products, site, etc. The only correct answer is what you agree to when the pen is put to paper at the outset of the agreement. As a person on the SEO side, I only ask that you be clear in indicating what you want from the beginning.
______________
Gamemobile.com

[briggidere]

We were offering PPC and SEO for a client, but it ended up with us doing full usability studies, branding (not just their website - their whole company), demographic studies, a re-design of their site and more.

It wasn't in the initial agreement, and we didn't offer all those services as our base services, but when they started asking all these questions about all the other bits, we created them especially for them.

They did pay, but it took us by surprise. We could have told them to go somewhere else, but it was worth it in the end and we learnt in the process.

[christine2027]

SEO? WOW, i really cannot understand that.....

[~ServerPoint~]

I think that there are as many points of view as people exist. Everyone understand SEO themself....
It is very hard job anyway...

[TrafficLicious]

Diamond Bubbles, could you possibly paragraph whatever you are posting? It's a little pain in the eyes seriously. I know cos i'm a copywriter.

[ezhel]

an SEO Speceialist requires flexibility, creativity and patient though all you have said above diamond bubbles are true.

[zagu060807]

Originally Posted by Diamond Bubbles

For many people search engine optimization (SEO) is a puzzle. To get the most out of it, you need to define the role of the person or business handling the SEO. Speaking as someone who provides search engine optimization services, I can tell you there is a lot of misunderstanding regarding the role of a SEO professional. Much of this results from the acronyms and phrases used in the field. Businesses will pick them up and throw them around without really knowing what they mean. Even worse, many businesses do not know what they really want. A SEO professional can fill a number of roles for a business. The simplest situation is one in which the business simply wants the SEO experts to activate the rankings. This sounds obvious, but rarely is the case. Instead, the business is really looking for improved rankings and a little more. It never fails to occur. A client just wants you to move them up in the rankings. You come to an agreement on price, propose some changes to the site and then let’s begin to build links, etc. A week later, the client is calling with questions on conversions, purchasing banner ads and so on. Next week, they call with questions about pay-per-click and so on. This is all fine, but the hand holding can be very distracting and frustrating. When retaining a person or business to handle your search engine optimization efforts, it is important to step back and think about what you really need. Are you looking just for top rankings or do you want insight into your site? Are you, in fact, willing to take some advice, particularly if it is critical? Clarifying this with the SEO person from the beginning makes things run much smoother and keeps feelings from being ruffled. Some companies believe they are retaining a person to simply get them high in the rankings. Others believe they are retaining a person to get them high in the rankings and advise them on their products, site, etc. The only correct answer is what you agree to when the pen is put to paper at the outset of the agreement. As a person on the SEO side, I only ask that you be clear in indicating what you want from the beginning.
______________
Gamemobile.com

I define an SEO proffessional a successful search engine marketer because SEO (I think) is one of the major fields in SEM.

[aira]

a good SEO knows no bounds and limits (open-minded and an ethical one)

[ezhel]

a good SEO is very open minded and can easily adapt changes.

[rhyswynne]

SEO: Search Engine Optimization
Professional: Engaging in a given activity as a source of livelihood or as a career

Hence, SEO Professional is somebody who gets money doing SEO work.

Simple

[~DaRk-EyE~]

A good SEO professional can adjust and adopt changes because the internet is an ever changing environment...
SEO requires continuous learning process, then formulating strategies, and applying these techniques...

[amitbhalla]

I am not getting.

[Ar3d]

seo is a continues process and need some experimentation as well because search engine optimization is not just simple as getting on top of all SEs or gain tons of traffic we must also to consider the sales.

[mit]

But why he is banned?

[ezhel]

Originally Posted by amitbhalla

I am not getting.

what is it you didn't get, we're talking about being an seo expert here ans we're giving our opinion.

[~DaRk-EyE~]

Originally Posted by mit

But why he is banned?

Maybe he/she violated some forum rules....

[DharmaConsulting]

well u can define an seo expert by getting seo credentials

[Avril]

Originally Posted by DharmaConsulting

well u can define an seo expert by getting seo credentials

Right having seo credentials is a big evidence of one's being a professional...Just like in school having an honor or such certificate of recognition shows one's is capable of doing a certain things....But being an seo expert is not just having a credential it is also how you practice a proper seo ethics...

[jhen]

Originally Posted by ezhel

an SEO Speceialist requires flexibility, creativity and patient though all you have said above diamond bubbles are true.

I agree to ezhel flexibility and creativity and technique

[saj]

creativity is must for SEO professional