Quote:
Originally Posted by davest
Does varying anchor text help SEO and do the search engines take into account each word seperately.
For example would having the anchor text "mens clothing" help improve my rank for "clothing" on its own?
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If you continue linking to your site with varied anchor like "mens clothing", "boys clothing", "clothings for men", etc for a year or so, you will get an authority status for the keyword "clothing" and hence would rank for it.
This is the way people rank for single word terms. Once you get an authority status you need not to worry about links. What ever you put up will rank to the top!
This is the reason people tell you to stop running for links, rather make links run after you! Do something creative, do something out-of-the-box!