Do It Yourself SEO

[elevenx]

Didn't Know about the:
"Body Copy Keyword Density and Prominence"

cheers

[trueMarketing]

There are also very important methods that are beyond normal SEO for clients and, in fact, way past the normal "do-it-yourself" SEO that's needed for decent ranking nowadays...

Some important areas miles past do-it-yourself SEO might include:

1) page structuring
2) external links (including theme-based anchor linking structures used from competitors websites)
3) server structures - this effects SEO more than most people realize
4) in-depth competitor analysis (disecting their rankings - why are they there?)

and so on...

It is very hard to get jazzed up with someone else's products/services - I agree. But simple SEO as most people know and engage in is, in my opinion, half past dead anyways.

[digitman]

Originally Posted by JohnScott

Step One

Build a site without session ID's. Build a site which either has static URLs are URLs that appear to be static. The fewer parameters in the URL, the better. After all, what's the use of optimizing a page if it's never going to make it into the search engine's index?

Is that still true after about 2 years of this article being written?

P.S I think you should write an updated version of this post now

[dcristo]

Yes that still applies, and always will.

[loki]

trueMarketing,

re point #2:

are you referring to where the servers are located (ie, true UK based servers for sites that target UK customers, etc.) or something more?

can you elaborate please?

[trueMarketing]

Loki,
Simply referring to a method of linking we are currently using that does the following:

1) Picks out top websites ranked well for certain terms/keywords (good long-term rankings.
2) Tracks their backwards links, i.e all the URLs that points to their site.
3) Dissects all anchor text variations being used to link to their site.
4) Gives percentages based on those anchor text links being used and creates a campaign using the same variances of anchor text.

5) Finally, contacts/tracks and completely manages all links to the site you are wanting to build your linking campaign on.

This method completely builds the whole concept of natural linking, leaving no way whatsoever in a million years that any SE will know that the campaign is nothing but a natural ongoing link campaign.

This will ensure ranking right up there with the best of them for those keywords. There is also keyword densities and page/link structures on the page that helps as well.

Hope that cleared it up a little for you.

[jesifra]

Truemarketing,

I really liked the you laid your points out. I am going to copy the above post and follow every single recommendation for my New site. I don't know that much about SEO, but these have to be very important steps to get listed on search engines. Of course, there are many other little tricks, but these are good steps for anyone who wants to work hard and give more popularity to their site.

[loki]

Originally Posted by trueMarketing

Loki,
Simply referring to a method of linking we are currently using that does the following:

1) Picks out top websites ranked well for certain terms/keywords (good long-term rankings.
2) Tracks their backwards links, i.e all the URLs that points to their site.
3) Dissects all anchor text variations being used to link to their site.
4) Gives percentages based on those anchor text links being used and creates a campaign using the same variances of anchor text.

5) Finally, contacts/tracks and completely manages all links to the site you are wanting to build your linking campaign on.

This method completely builds the whole concept of natural linking, leaving no way whatsoever in a million years that any SE will know that the campaign is nothing but a natural ongoing link campaign.

This will ensure ranking right up there with the best of them for those keywords. There is also keyword densities and page/link structures on the page that helps as well.

Hope that cleared it up a little for you.

crystal. looks like a logical, methodical approach to a potentially tricky exercise. thanks.

[searchguru]

Of course, that is not ALL there is to SEO marketing!

[baldlygo]

Back on 7-31-2004 John seemed to restate that Google does not parse underscores in directory names. btbsoft (10-27-2004) asks if this applies filenames but did not get any replies. Niether did websynergy (11-27-2004) when he/she appeared to contradict John's original post. I am quite interested in this space verses underscope verses hyphon topic - I am wondering if people think the situation has changed since these earlier posts.

[trueMarketing]

well organized and very on-topic content coupled with a solid link campaign does quite well, but some really well interlinked content can go a long way.

great article on Vision-based page segmentation that fits on this thread:

http://www.isedb.com/news/article/1110

let me know your thoughts on this one. it makes perfect sense and sites doing this are benefiting very well.

[luckyshuz]

What about link exchange websites... are they worth it, or do they do more harm then good?

[John Scott]

Originally Posted by luckyshuz

What about link exchange websites... are they worth it, or do they do more harm then good?

I would recommend an automated link exchange process. It's a good way to get a lot of inbound links, but the links are most often less relevant and not-so-strong. That is, they are weaker links because they are on pages with dozens, or even thousands, of other links, and the linking page itself usually has very little weight (very few IBL's to linking page).

[Johan007]

Originally Posted by luckyshuz

What about link exchange websites... are they worth it, or do they do more harm then good?

"link exchange" with relevant sites are the best. "link exchange websites" in my limited experience have not done much for one of my design clients www.pamperevents.com and I don’t recommend them unless a person is too stupid they cant use Google to find relevant sites or feel that linking exchange with competitors is bad! (link exchange with competitors IMO works well!).

[quarterround]

Very exciting thread! Thanks for the info, John. We're finally getting the finish work done with www.clintonsband.com so it's about that time for a little SEO.

[John Scott]

Originally Posted by quarterround

Very exciting thread! Thanks for the info, John. We're finally getting the finish work done with www.clintonsband.com so it's about that time for a little SEO.

Good looking site. Best we've done to date.

[pinkfluffybunny]

Artists, pyschics and musicians should never be allowed anywhere near a web editing program.

[quarterround]

Originally Posted by pinkfluffybunny

Artists, pyschics and musicians should never be allowed anywhere near a web editing program.

Does that mean you don't like it?

We like it a lot, John. Nice job!! It's really functional for what we're trying to accomplish.

[Thermit]

baldygo, on the topic of underscores and hyphens, I'm not aware of any changes to this, but could make for a good test.

pinkfluffybunny, that's funny about "Artists, pyschics and musicians". I'll admit to being at least 2 of the 3, and it's been working out okay so far. Although my "web editing program" is vi if that makes a difference.

John, kudos for the no-nonsense guide to SEO that begins this thread. SEO can be as simple or complex as one wants to make it, but for most webmasters the simple is all they need and all they ever wanted. Your guide cuts through the murk that confuses so many new to this topic.

[John Scott]

Originally Posted by baldlygo

Back on 7-31-2004 John seemed to restate that Google does not parse underscores in directory names. btbsoft (10-27-2004) asks if this applies filenames but did not get any replies. Niether did websynergy (11-27-2004) when he/she appeared to contradict John's original post. I am quite interested in this space verses underscope verses hyphon topic - I am wondering if people think the situation has changed since these earlier posts.

Do a search for allinurl:mi-no seo_price and you get this page:

http://www.mi-no.net/seo/seo_price.html

No do the search without the underscore:

allinurl:mi-no seo price


Google doesn't recognize the words by themselves.

If you want Google to parse the keywords in the URL, use a hyphen instead of underscore.