Do It Yourself SEO

[Credit]

I understand Google is starting to discount the importance it puts in links now.....any truth to this?

[John Scott]

The importance has never been solely on links, but more on anchor text of links.

[cimmeron]

if this is true, how much do directory links help if the title of your web site isn't keyword heavy....going with the idea that you want the title of your web site in the link to keep from spamming the directory in the first place...

[John Scott]

I believe that a solid link foundation is made of of many, many anchor texts and links from many sources. Directories help get contextually relevant links from a variety of IP's and domains.

[cimmeron]

ok, cool. that would probably make it seem more natural, as well....

Thanks

[GFX^^]

nice guide, a bit basic and simple though

[John Scott]

Originally Posted by GFX^^

nice guide, a bit basic and simple though

You have a problem with basic and simple? I always figured basic and simple were good things.

[Cristian Mezei]

Originally Posted by whiz

So having too many reciprocal links and exchanges will hurt PR?

No.. But with the recent changes in the algorithms, in the past months, I do not recommend site-wide links. AT ALL.

If you have the oppotunity to give (issue a site-wide linkin your website) or receive (receive a site-wide link from another website), just pass the opportunity. You would be much better without it than with it.

I can only recommend a site-wide to someone, if the total number of IBL's gained from that site-wide link, cumulates a maximum of 20% from the total unique IBLs of the websites.

[cimmeron]

site wide link? Can you explain?

[John Scott]

Site-wide = links to an external page from every page of a site.

[cimmeron]

oh, like a footer or something

[John Scott]

Yeah.

Site wide links used to be all-powerful. Not so much any more.

[cimmeron]

k, gotcha...so much to learn and I'm only here until 2048!

[dcristo]

Originally Posted by cimmeron

if this is true, how much do directory links help if the title of your web site isn't keyword heavy....going with the idea that you want the title of your web site in the link to keep from spamming the directory in the first place...

Have your proper Business Title and Descriptive Keywords in the Anchor Text, if Submission Guidelines permit.

[angeline21]

Is the link popularity the only factor to effect the ranking on search engine??

[John Scott]

Originally Posted by angeline21

Is the link popularity the only factor to effect the ranking on search engine??

No, just the biggest factor. I recommend reading the first post in this thread.

[Manish Pandey]

Very well answered John... When going for the directoy submission just get the category right... the category that closely relates your business... then add them with a proper anchor text as title... and a good description about your site... repeat these for various class directories... and one thing more that you should keep in mind to use different anchors... dont just get one anchor text everywhere... that may look odd to the search engines... be natural and be cool... :-)

Take care

Manish

[wasted soul]

it too basic and too simple but has a meaningful thought
anyway thank's for making it easier

[paknaz]

Great post but i will must say that to increase traffic to your site you must have rss on your site and submit it to blog directories you wil see a good change on search engine too

[John Scott]

Paknaz, most websites do well without rss feeds.