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David;
Just my two cents here, but:
a) There are experts. They are people who have devoted their life to the study and can generate proven results.
b) There are people who claim that title too easily and I think without actually earning it. That happens in every field. SEO is not immune from it IMO.
c) At the same time, I do not think it is "The Impossible Dream" that you indicate.
I think it is in fact attainable.
Best
Eric
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