Adwards - Tired of paying too much? SEO to the Rescue?

[webcreationuk]

Hi,

Adwords, love em or hate em, they are probably here to stay.

Every marketing companies dream is to use FEAR and what a potent weapon Adwords are for placing the fear of God into those companies that now rely on them 24/7/365 days a year.

An example being a small one man and his dog company selling tobacco pouches happens alone Adwords and thinks 'this looks a good way of selling my products' and pops in £5 per day based on a 28p per click Ad that usually lasts around 2 hours in the top 3 of Google (Google simply being an example).

After a while our tobacco man finds that his competitors are starting to outbid him and with a sigh, begins to increase his own bids. A bidding battle then becomes a bidding war, neither competitor willing to retreat as their company has now become inextricably linked with their Adword campaign - in other words they have grown their companies based on sales generated primarily via the good old Adword.

This, in my mind, is where the SEO specialist can take advantage of the fear placed on customers by leaving Adwords, or at least reducing their dependency on them, by investing in SEO work and achieve higher natural rankings.

I am constantly amazed at how clients find us, not because we are hard to find but down to the phrases searched for and this is where the long tail kicks in to help bring in enquiries and subsequently generate sales.

Adwords are not evil (a Godsend to many) but like any marketing ideology, the more companies come to depend on them, the more the prices will go up and I think it is time for the SEO community to make companies uderstand that natural ranking might take a long time to work, but the wait is usually worth it.

Adwords are a quick, highly expensive fix that can get out of hand if not monitored closely, which is why SEO (though slated on occasions) is a very important process to any company who owns a website and to those companies that do not have a website, well, get one now.

Over to you, as like always, I (we) look forward to your feedback regards my above little thread....

[pinkfluffybunny]

Here's the real deal with adwords - women tend to click paid ads more than men (men ain't buying it....lol)

Expect limted conversion.
Create landing pages to increase conversion. (you know, explain what you offer, why they should get it, and a call to action - made it fast loading, enticing, simple and compatable with all browsers - don't ever made them leave the page to take that action).

You still have to do your demographics research to choose the correct keyword phrases

You still have to do seo on the adword ad or you end up on page 3.

How's it compare to regular seo - no comparison in conversion / regular traffic wins hands down.....

But if you're already making money and want to increase your conversion (a Little) and you get a return on investment - go for it.

I never buy just one, You may have to buy dozens and dozens at a time just to get some return. If your seo guy doesn't get you hundreds of relevent keyword phrases in the top 10, he's a scam......

want good adword phrases - they will cost you alot......

If the company sells a $5000.00 dollar product, a 1% increase may be worth it.

How to knock out the competition? Click fraud
How they knock you out? Click fraud - or they hire a guy like me to do it for them (simply make the roi in the red)
(you click fraud me I'll hunt you down, and turn the corporate lawyers on you)


ROI is the keyword here


What are you up against? I put in bids of 30 grand plus all the time to develop just to impliment a marketing plan for pre-existing sites........ (then I charge a maintainence fee to keep them there and knock out the competition) You're up against me and my team.... I don't just guarantee traffic I guarantee conversion. I won't let a link farmer beat me and if you buy one of the adwords I want I'll run you out of business.....

This is not seo - it's corporate war.


You can get your share, but you won't get my client's share...... You hire a seo and he just build and takes the money and runs - guys like me will knock you because we'll spend the money and the time to do it.... If you grab a few keyword places here and there I will laugh and not worry about it. You come on too strong and you'll have every team in the market with no other goal than to kick your butt out of their yard.

All that said - I don't want to scare you away -

Yes, hire a seo guy, but remember don't try to play with the big boys, take your time and grow slowly, go after the nich groups, take a little share - but don't expect to get rich quick.....

Don't set up shop next to Walmart if you carry the same products - they will eat you alive.

[pinkfluffybunny]

Opps time ran out -

If you have a regional or unique product or service by all means go for it - you can dominate with very little effort or any ole seo guy.

you'll need a few hundred keyword phrases in the top 10, ask the seo guy you hire if he can do that - he probably will say you don't need that many - because it actually involves work (content content content) - One site I handle has 2000 in the top 10, none bring in over 1% of the traffic...... (you don't need that many)

then you have to develop a conversion plan and a support plan (as the site grows your workload increases - a site never eases the workload). SEO, demographics and online marketing are so tired together seo alone is a waste of money.....

When you meet with this seo guy ask him about the demopgraphics for your online business, if he hasn't done his homework before he meets you the first time - get another who has.

He should already have analyzed the competition and have a marketing plan in mind - how else can he give you a fair price to beat them? If he tells you he just does seo - get another.

[webcreationuk]

Hi pinkfluffybunny

Many thanks indeed for such a constructive piece (pieces) of feedback and what you write may at first seem scary, but is, it seems, the truth in today’s competitive world.

We are all trying to do what is best for us and our clients and even though I would be against 'naughty' tactics, it is refreshing to see someone such as you come off the fence and be 100% honest on what can and does go on in the world of SEO.

Life is not all cotton wool and rabbits and I do stress that many of our clients feel as though their own destiny is mapped out by the SERPS as opposed to God, the bank, the wife or whatever belief you hold dear.

I am watching the Yahoo / Microsoft buyout with great interest, as surely this will push the cost per click down……..or am I also being a little naive and should I be ready for more shock tactics.

If Microsoft can retain and recruit professional engineers and not lose them to the Google Gods, will they at last become a contender to the Google throne or at least act as descent competitor.

Imagine what it would be like if Google took over Yahoo – this would then give them a near 90% stake in all searches made across the web…scary, well yes, as they would then have the ability to charge whatever they see fit.

The time has come for the SEO company to make the best of what is a ‘search eat search’ world and thank god we have excellent natural rankings and I urge those companies that do not, to start work on optimizing their website now.

Salaam :-)