What's your bounce rate?

[James2Dylan]

Thanks for the tips. I have been on my server checking and there is a lot of activity on my site, so I know I have a bounce rate, just now sure what the exact it.

[James2Dylan]

Like was told to me, and I'm taking this good advice, view the details off your server. I am now working on finding out how my bounce rate is. Using Google analytic is not correct for me anyway.

It's all about trial and error right...I guess that is what makes this so fun.

[Donnie]

Originally Posted by deepsand

Organic listings, particularly on Google, are in fact much less well targeted than are PPC ones.

Furthermore, those who click on PPC links are the more predisposed to action, whereas those clicking on organic ones are more likely to be casual browsers.

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THis is true but those paying top for top spots also get way more spam.

[ttg2012]

Is there a proven method to reduce bounce rate? Mine is about 60% but average time on site seems pretty good (3 minutes).

[deepsand]

Originally Posted by Donnie

THis is true but those paying top for top spots also get way more spam.

Spam?

What sort of spam? How is it received?

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[deepsand]

Originally Posted by ttg2012

Is there a proven method to reduce bounce rate? Mine is about 60% but average time on site seems pretty good (3 minutes).

As a reading of this thread will show, there is:

• No single cause of bounces;
• No single or even best way to reduce bounces; and,
• No bounce rate that is optimal for all.

Each and every landing page is a unique case.

In your case, the reported bounce rate may simply be the result of visitors spending more than 30 seconds on your landing page(s).

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[Donnie]

Originally Posted by deepsand

Spam?

What sort of spam? How is it received?

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You never heard of it? follow this link the top search should be what your looking for : )

http://www.lmgtfy.com/?q=what+is+form+spamming

[deepsand]

That is something that effects everyone, not just those listed in top PPC slots.

And, as PPC listings are generally those of commercial sites, who make use of such forms to a much lesser extent than do others, and whose forms to not provide the opportunity for exploitation that brings an extrinsic benefit that those of others do, they are very much less afflicted by such form stuffing.

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[Donnie]

Yes, but they usually go for the top results.. also depending on the product it may be better not be on top.. For ex. if you are selling something like a steel building and you need to get a quote, your gonna shop in more then one place for that quote, if you are a serious buyer... Otherwise you just wanted an average.. I mean how many people do you know would buy something for over 10k without knowing much about it or without getting other estimates to compare?

[deepsand]

Originally Posted by Donnie

Yes, but they usually go for the top results.

No, they don't. Form spammers grab anything and everything that they can.

Originally Posted by Donnie

also depending on the product it may be better not be on top.. For ex. if you are selling something like a steel building and you need to get a quote, your gonna shop in more then one place for that quote, if you are a serious buyer... Otherwise you just wanted an average.. I mean how many people do you know would buy something for over 10k without knowing much about it or without getting other estimates to compare?

What has this to do with form spamming?

In fact, what has form spamming to do with the subject of this thread?

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[Donnie]

Originally Posted by deepsand

No, they don't. Form spammers grab anything and everything that they can.


What has this to do with form spamming?


In fact, what has form spamming to do with the subject of this thread?

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Not always some form spammers are your competition flooding you with garbage for having the top spot...

This has nothing to do with bounce rate but you asked me

Quote: Originally Posted by deepsand

Spam?

What sort of spam? How is it received?


So I answered you...

However this is what you said, when you made this statement:
Furthermore, those who click on PPC links are the more predisposed to action, whereas those clicking on organic ones are more likely to be casual browsers.

and I disagreed, this is not factual in all cases, not at all.


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[deepsand]

Originally Posted by Donnie

Not always some form spammers are your competition flooding you with garbage for having the top spot.

As noted, the nature of sites with PPC listing does not easily lend them to being amenable to form spamming.

Furthermore, such click fraud is detected with relative ease.

Originally Posted by Donnie

This has nothing to do with bounce rate but you asked me

You are the one who interjected the issue of PPC vs organic listings and form spam into a thread re. bounce rate.

Originally Posted by Donnie

However this is what you said, when you made this statement:

and I disagreed, this is not factual in all cases, not at all.

It remains a fact well known to experienced marketers.

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[Donnie]

Originally Posted by deepsand

It remains a fact well known to experienced marketers.

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Remains a fact? Can you back that up?

"Those who click on PPC links are the more predisposed to action, whereas those clicking on organic ones are more likely to be casual browsers"

im gonna ask if this is a fact on SEOmoz.

[Donnie]

Here is the thread.. So far I am correct, your statement "Those who click on PPC links are the more predisposed to action, whereas those clicking on organic ones are more likely to be casual browsers" is not factual according to the folks at SEOmoz.

http://www.seomoz.org/q/is-this-a-fact

[deepsand]

Hm-mm; no.

Your position is not supported by a mere two comments, one of which is noncommittal, and the other of which says that PPC converts at the higher rate, which supports my position.

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[Donnie]

Originally Posted by deepsand

Hm-mm; no.

Your position is not supported by a mere two comments, one of which is noncommittal, and the other of which says that PPC converts at the higher rate, which supports my position.

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Not in all cases I have a campaign that is currently supporting what I mentioned.

Originally Posted by deepsand

It remains a fact well known to experienced marketers.
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These are two experienced marketers from a reliable source, and none of them said its a fact, they both implied in most cases. NOT A FACT.

[colinstead]

There's no right or wrong answer - it depends entirely on the type of website, what you are selling, how much competition there is, the current economic climate, what market you're in, is it an information page and lots more. All you can do is try to reduce it but it's difficult to compare unless you talk to your competitor websites

[Donnie]

Originally Posted by colinstead

There's no right or wrong answer - it depends entirely on the type of website, what you are selling, how much competition there is, the current economic climate, what market you're in, is it an information page and lots more. All you can do is try to reduce it but it's difficult to compare unless you talk to your competitor websites

Yes that is my point exactly.

[deepsand]

Originally Posted by Donnie

Not in all cases I have a campaign that is currently supporting what I mentioned.

We are speaking of the general case, not of a particular one. That a chicken lays a cracked egg does not counter the fact that most eggs are laid with their shells intact.

Originally Posted by Donnie

These are two experienced marketers from a reliable source, ...

That not only assumes facts not in evidence, but is the fallacy of argumentum ad verecundiam, aka argument from/appeal to authority.

Furthermore, a mere two responses is hardly a statistically significant sample.

Originally Posted by Donnie

and none of them said its a fact, ...

To the contrary, the more highly ranked of the two explicitly said:

those who come through PPC tend to be more "results oriented" in their query and therefore do convert a bit better.

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[deepsand]

Originally Posted by colinstead

There's no right or wrong answer - it depends entirely on the type of website, what you are selling, how much competition there is, the current economic climate, what market you're in, is it an information page and lots more. All you can do is try to reduce it but it's difficult to compare unless you talk to your competitor websites

To the contrary, there is a correct answer for the general case.

The steps that one undertakes in the process of making and executing a decision to buy are long and well documented. An understanding of such behavior well predates the advent of the internet; and, the 'net has not changed those steps, but simply added an additional channel through which those step may be taken.

PPC ads are targeted at those who have made the decision to buy, and are now seeking to act on such. For them such ads are very much more relevant than are the organic SERPs, as they signal that the merchant offers what they want to buy.

While one can make the claim that advertising is less effective than the alternatives, businessmen throughout the world have long known otherwise.

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