What's your bounce rate?

[Donnie]

Originally Posted by deepsand

We are speaking of the general case, not of a particular one. That a chicken lays a cracked egg does not counter the fact that most eggs are laid with their shells intact.

Yes but to say that its a fact that a chicken never lays a cracked egg is false.

Originally Posted by deepsand

Furthermore, a mere two responses is hardly a statistically significant sample.

Those two responses are from very authoritative views to say that an authoritative SEOmoz ranked user is not a good source is insane, and their answers are plain old common sense.

Originally Posted by deepsand

To the contrary, the more highly ranked of the two explicitly said:
those who come through PPC tend to be more "results oriented" in their query and therefore do convert a bit better.

Now lets share the rest of what he said lol...


"I think it is a given that more people click on organic vs. PPC by about 85 to 15. (Yes, different verticals will have different results, I am speaking globally here). And, I believe it is a given - and I have seen it with PPC and organic - that those who come through PPC tend to be more "results oriented" in their query and therefore do convert a bit better.
I believe the math on the two based on recollection from The Art of SEO:... by Enge, Fishkin, Spencer, and Stricchiola that organic still pays off between 5 and 6 to one. So, while PPC converts better, the fact that organic gets so much more traffic at a lower cost (generally) makes it be the obvious choice whether or not you do PPC. "

NOT A FACT.

[deepsand]

Originally Posted by Donnie

Yes but to say that its a fact that a chicken never lays a cracked egg is false.

Since I never said otherwise, the implication that I did is a misrepresentation.

Originally Posted by Donnie

Those two responses are from very authoritative views to say that an authoritative SEOmoz ranked user is not a good source is insane, and their answers are plain old common sense.

Very authoritative? Look at their rankings; only one comes close to be an "authority," and that's based solely on the equivalent of post count. :rolleyes:

In any case, you still employ the fallacy of appeal to authority.

As for "common sense," it was once common sense that the Earth was both flat and the center of the Universe.

And, a mere two remains an insufficiently large sample.

Originally Posted by Donnie

Now lets share the rest of what he said lol...

Which simply and clearly affirms my original statement.

BTW, why are you posting a question about SEM in an SEO Technical Q&A sub-forum.

If you want some truly good answers, go ask some professional marketers, not SEOs.

In the mean, you've got nothing that disproves my position.

__________________

[deepsand]

Originally Posted by theart

Yes, the bounce rate is offen misunderstood.

If someone comes to your site/page, reads everything and then leaves
(although he spent quite some time your site), the bounce rate would
show you 100%!

That visit would count as a bounce only if the visitor:

• spent all of his time on the landing page; or,
• took longer to move on to another interior page than the time-out value defined by the analytics application being used.

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[James2Dylan]

Since my google analytics wasn't giving me a bounce rate, I have discovered another way to get my bounce rate. Needless to say it is high.

Just started using Clicky Web Analytics, so far I'm liking it and is giving me real time stats which is even better than google.

[deepsand]

Google's Analytics is an example of Google buying a company with a top notch application, Urchin, and then dumbing it down so as to have another freebie to use to net the suckers.

Last I heard, existing Urchin customers were leaving in droves, because Google reneged on its promise to continue to both support and develop Urchin, for which customers were paying.

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[Crimson Penguin]

My bounce rate is fluctuating between 30% and 40%. I'm not particularly concerned about that though and I'm not even sure the bounce rate metric is worth worrying about unless it is really high, say over 60%.

[deepsand]

Well, if I have a call to action on the landing page that leads to an off-site shopping cart, I'm shooting for a 100% bounce rate.

__________________

[Donnie]

Originally Posted by deepsand

Since I never said otherwise, the implication that I did is a misrepresentation.

Your claimed it was a fact and its not.

Heres the definition of fact. (From Dictionary.com)
Fact - is something that actually exists; reality; truth: Your fears have no basis in fact.

Originally Posted by deepsand

Very authoritative? Look at their rankings; only one comes close to be an "authority," and that's based solely on the equivalent of post count. :rolleyes:

In any case, you still employ the fallacy of appeal to authority.

As for "common sense," it was once common sense that the Earth was both flat and the center of the Universe.

And, a mere two remains an insufficiently large sample.

SEOmoz scores are ranked on both answers and number of comments someone has made on the site.. Same reason you have authority here.. Correct? because its based on the number of posts you have.

Originally Posted by deepsand

Which simply and clearly affirms my original statement.

Not true you claimed your statement was a fact and its not.

Originally Posted by deepsand

BTW, why are you posting a question about SEM in an SEO Technical Q&A sub-forum.

Why is this thread in an SEO section? I know that it can be related to PPC but this has nothing to do with your incorrect statement.

Originally Posted by deepsand

If you want some truly good answers, go ask some professional marketers, not SEOs.

Are you one of these professionals? I thought I did ask professionals, can you get any type of real backup for you statements? Which professional would you ask?

Originally Posted by deepsand

In the mean, you've got nothing that disproves my position.

__________________

Yes I do! The FACT is you have nothing to back up your comments.

[colinstead]

Now now children! Let's shake hands and agree to disagree!

[Brazzell Marketing]

Originally Posted by deepsand

That visit would count as a bounce only if the visitor:

• spent all of his time on the landing page; or,
• took longer to move on to another interior page than the time-out value defined by the analytics application being used.

__________________

Dare to dream. I was analyzing visitor data on one of my larger, local business websites recently. The people who faithfully clicked through to every page in a particular section (e.g. read the bios of several staff members), spent 3 to 8 seconds per page.

[sfod_d223]

My bounce rate has hovered between the 52-58% range all month long and is pretty steady ever since the Panda update

[deepsand]

Originally Posted by Donnie

Your claimed it was a fact and its not.

Heres the definition of fact. (From Dictionary.com)
Fact - is something that actually exists; reality; truth: Your fears have no basis in fact.



SEOmoz scores are ranked on both answers and number of comments someone has made on the site.. Same reason you have authority here.. Correct? because its based on the number of posts you have.

Not true you claimed your statement was a fact and its not.


Why is this thread in an SEO section? I know that it can be related to PPC but this has nothing to do with your incorrect statement.

Are you one of these professionals? I thought I did ask professionals, can you get any type of real backup for you statements? Which professional would you ask?
Yes I do! The FACT is you have nothing to back up your comments.

Your position here rests on an accumulation of fallacies and errors of fact, which I am not going to again address in detail, but simply say that repeating them ad nauseum does not constitute rational discourse, let alone rebuttal of the position that you oppose. I suggest that you undertake a study of critical thinking, beginning with an emphasis on the rules of logic.

Since you've apparently no use for it, I'll waste no more time offering you the benefits of my 40 years of marketing experience, my 12 years of experience using PPC advertising, or my 50+ years experience with data systems, as you seemingly know more about those matters than do I.

__________________

[deepsand]

Originally Posted by Brazzell Marketing

Dare to dream. I was analyzing visitor data on one of my larger, local business websites recently. The people who faithfully clicked through to every page in a particular section (e.g. read the bios of several staff members), spent 3 to 8 seconds per page.

An excellent example of why certain data, such as bounce rate, or average number of pages viewed per visit, carry little to no actual information unless viewed within a larger context.

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[Donnie]

Originally Posted by deepsand

Your position here rests on an accumulation of fallacies and errors of fact, which I am not going to again address in detail, but simply say that repeating them ad nauseum does not constitute rational discourse, let alone rebuttal of the position that you oppose. I suggest that you undertake a study of critical thinking, beginning with an emphasis on the rules of logic.

Since you've apparently no use for it, I'll waste no more time offering you the benefits of my 40 years of marketing experience, my 12 years of experience using PPC advertising, or my 50+ years experience with data systems, as you seemingly know more about those matters than do I.

__________________

Thank you for understanding : ) I am actually a very critical thinker and yes I may not have as many years of practice in SEM, however I am ranking for top national keywords from learning and listening to reliable sources. I was not intending on a long hard headed discussion, I just like to make sure something is a fact before I let it change my mind. I even went outside the forum prior to my rebuttal, and gathered some backing for my statements. I dont doubt your abilities and experience (you have over 12,000 posts) but when you make a remark and state that its factual you should have some backing.

[deepsand]

Originally Posted by sfod_d223

My bounce rate has hovered between the 52-58% range all month long and is pretty steady ever since the Panda update

Are we to understand that, prior to Panda, your bounce rate was highly volatile?

If so, to what do you attribute such disparate behaviors?

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[deepsand]

Originally Posted by Donnie

... I may not have as many years of practice in SEM, ...

And, without getting any input from those experienced in SEM, you arbitrarily rejected that offered by one who is.

SEM is marketing; SEO is a marketing strategy, even though many/most so-called SEOs either fail to understand or reject that fact, preferring to believe that they are somehow a superior breed.

There is ample literature available for learning the psychology of shopping, and where in that process organic and ad listings better serve. Study it.

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[Donnie]

Originally Posted by deepsand

And, without getting any input from those experienced in SEM, you arbitrarily rejected that offered by one who is.

SEM is marketing; SEO is a marketing strategy, even though many/most so-called SEOs either fail to understand or reject that fact, preferring to believe that they are somehow a superior breed.

There is ample literature available for learning the psychology of shopping, and where in that process organic and ad listings better serve. Study it.

__________________

I know what SEM is: its SEO and PPC combined.. PPC is simple you pay money for results, yeah you need to do some competitor research and smart titles descriptions that lead to relavent sources.. Well you have to do all that for SEO and more, much much more. The beauty of SEO is the things we do to get ranking are only things that make our site a better user experience.. I am actually a very outside the box thinker and I try to think like google, what would I do if I were google? and it works, it only took me a few month... But I do know that one day maybe in like 40 years from now, some young guy will pick up where I left off, and I am sure he will figure out somethings that I did not. Its evolution.

As far as psychology of shopping goes its a big experiment, esp. on the web..
On the web we can move a button or change a color with a script. In real life you have to paint the wall. Brainstorm the idea, test it out and make changes if it dosent work. Without knowing failure you cant know success.

Psychology of sales is easy people buy when they trust, people buy from friends, people only care about themselves their house/cars/family/friends etc.. In order to earn someones business one must give trust and value, toggle on the heart string and the wallet pops out.

In our digital world we use digital shops and we have full control over them, in order to gain trust digitally we must use social networking and google. Because people trust google.

[Donnie]

Originally Posted by deepsand

And, without getting any input from those experienced in SEM, you arbitrarily rejected that offered by one who is.

SEM is marketing; SEO is a marketing strategy, even though many/most so-called SEOs either fail to understand or reject that fact, preferring to believe that they are somehow a superior breed.

There is ample literature available for learning the psychology of shopping, and where in that process organic and ad listings better serve. Study it.

__________________

I turned the thread into a discussion and added all the SEM categories. http://www.seomoz.org/q/is-this-a-fact
lets see how this turns out... Also feel free to add your input, If you cant do it because of membership stuff I can copy and paste your questions/comments

[jeresteem99]

45 bounced rate and dropping.

[sfod_d223]

Originally Posted by deepsand

Are we to understand that, prior to Panda, your bounce rate was highly volatile?

If so, to what do you attribute such disparate behaviors?

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It was always in the constant 70's range, but after adding a few WordPress SEO menus and smart internal linking, many visitors can sometimes go 12-15 pages deep.

Also, i've started to implement video in the sidebars that keep folks either on site or URL them deeper to other articles.