Originally Posted by ROGERKLOTZ
The importance of bounce rate is dependent on the type of site it is.
If you have an online store with a 70% bounce rate, that's DEFINITELY a cause for concern. If you have a blog or site about cooking recipes with a 70% bounce rate, I wouldn't really worry because there's a good chance people are landing on your blog or site, reading and finding what they need, and simply leaving.
perhaps not something to worry about, but a missed opporunity. if they are leaving then it's because there is nothing more for the user to see, or at least they are unaware that there is more they'd want.
my bounce rate is 40% and i don't like that. it could be that high because i often go to my site to get snippets of text when doing seo and then leaving, so this is increased, however i still think even 35% is high for what my site is about.