HTML Tags and SEO Importance

[stuart]

Right something im a bit confused about, do search engines pay more weight with say <h1> <h2> etc etc tags or just consider them in the same context as everything else...

Is there any other tags which should be aware of which have more key weight within your page and everything

[John Scott]

Bold text and italicized text and keywords toward the top of the page are thought to be given more weight.

[stuart]

is that <b> tags or <strong> tag for bolding?

[John Scott]

Yes.

[greg]

Originally Posted by stuart

is that <b> tags or <strong> tag for bolding?

doesn't matter, both are the same really. w3c is trying to move people to using <strong> rather than <b> for some reason. But it has no real baring on the SE. Both work fine.

and to answer your original question, yes more weight is given to h tags than standard text.

[Assure]

Don't forget your anchor tag - <a href="page">keyword</a>

[awall19]

h tags are important. the lower the # the better, but you do not want to use a whole bunch of h1 tags on the same page that all contain the same words or it can seem kinda spammy.

anchor text (link text) is very important too