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Old 05-17-2004, 11:23 AM   #1 (permalink)
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HTML Tags and SEO Importance

Right something im a bit confused about, do search engines pay more weight with say <h1> <h2> etc etc tags or just consider them in the same context as everything else...

Is there any other tags which should be aware of which have more key weight within your page and everything
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Old 05-17-2004, 11:32 AM   #2 (permalink)
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Bold text and italicized text and keywords toward the top of the page are thought to be given more weight.
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Old 05-17-2004, 11:41 AM   #3 (permalink)
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is that <b> tags or <strong> tag for bolding?
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Old 05-17-2004, 11:46 AM   #4 (permalink)
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Yes.
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Old 05-17-2004, 12:12 PM   #5 (permalink)
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Originally Posted by stuart
is that <b> tags or <strong> tag for bolding?
doesn't matter, both are the same really. w3c is trying to move people to using <strong> rather than <b> for some reason. But it has no real baring on the SE. Both work fine.

and to answer your original question, yes more weight is given to h tags than standard text.
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Old 05-17-2004, 12:28 PM   #6 (permalink)
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Don't forget your anchor tag - <a href="page">keyword</a>
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Old 05-17-2004, 02:14 PM   #7 (permalink)
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h tags are important. the lower the # the better, but you do not want to use a whole bunch of h1 tags on the same page that all contain the same words or it can seem kinda spammy.

anchor text (link text) is very important too
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