what is ppc??

[paknettech]

Hi guys

What is PCC. Explain tips and more advices ppc....

Thx

[zeruel]

Pay per click (PPC) is an advertising model used on search engines, advertising networks, and content websites/blogs, where advertisers only pay when a user actually clicks on an ad to visit the advertiser's website. Advertisers bid on keywords they predict their target market will use as search terms when they are looking for a product or service.

http://en.wikipedia.org/wiki/Pay_per_click

[x3mario]

Pay-per-click (PPC) - A marketing system on the Web in which the advertiser pays when the user clicks on its advertisement and goes to its site. This is a more interactive, results-oriented method compared to paying for just the placement of a banner ad on a Web page regardless if anyone clicks on it.

[earthbound soul]

well said zeruel, thanks for the information....

[ezhel]

There are currently 2 main ways to generate visits from search engine users. Firstly, implementing a search engine optimisation3 (SEO) strategy for a website can enable it to rank well for selected terms within the main search results and secondly, by using pay-per-click advertising2, which displays your listing within the sponsored results on many of the popular search tools.

Both of these options can be used alongside each other and can be a cost-effective way to attract new visitors to your website, but they also have their own advantages and disadvantages.

[Tripta_Kneoteric]

PPC is the short for pay-per-click, an Internet marketing formula used to price online advertisements.

Pay-per-click advertising (PPC) allows a business to display their advertising within search engine results or on other websites by bidding on one or more search terms and then to only pay for this when a user clicks the advert and visits their website.

Google calls it Adwords also. Adwords is Google’s paid search marketing program.

You may read through the following link that highlight the relative importance of PPC.

http://www.kneoteric.com/newsletters/seo_vs_ppc.html

The further links below detail the methodology of an effective PPC management.
http://www.kneoteric.com/newsletters...trategy_2.html
http://www.kneoteric.com/newsletters...-strategy.html
http://www.kneoteric.com/newsletters...e-adwords.html

[sniperhiga]

PPC - $70 billion industry by the end of 2010.

[Zafar Ahmed]

PPC is the world of money. Real money.

[rodas_jay]

PPC ( pay per click) is an advertising model used on search engines, advertising networks, and content websites/blogs, where advertisers only pay when a user actually clicks on an ad to visit the advertiser's website. Advertisers bid on keywords they predict their target market will use as search terms when they are looking for a product or service. When a user types a keyword query matching the advertiser's keyword list, or views a page with relevant content, the advertiser's ad may be shown. These ads are called a "Sponsored link" or "sponsored ads" and appear next to or above the "natural" or organic results on search engine results pages, or anywhere a webmaster/blogger chooses on a content page.

Pay per click ads may also appear on content network websites. In this case, ad networks such as Google AdSense and Yahoo! Publisher Network attempt to provide ads that are relevant to the content of the page where they appear, and no search function is involved.

While many companies exist in this space, Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter are the largest network operators as of 2007. Minimum prices per click, often referred to as Costs Per Click (CPC), vary depending on the search engine, with some as low at $0.01. Very popular search terms can cost much more on popular engines. Arguably this advertising model may be open to abuse through click fraud, although Google and other search engines have implemented automated systems to guard against this.

[websushil]

PPC mean is pay per click it's mean cost of per click depend on the search engine.mean if you advertise something and if someone clicks those links then you got money. we can say this is the way of earning money.

[dee_el07]

Guess they've all mentioned above what is PPC all about.. Just wanna add for something, like the benefits that you'll get if you go for PPC ad campaign..

Here it is:
-Allows you to reach over 85% of users locally and abroad
-Advertise directly to customers looking for your product or services.
-Connect with potential clients precisely when they're looking for your offering.
-Get immediate results when your campaign goes live.
-Only pay when your ad is clicked.
-Measurable campaign performance.
-The most cost effective advertising medium available.

[carrot]

Has anybody tried these PPC and what were your experiences? Do Search Engines have a problem with them?

[asterix]

It's good whilst your website is getting established

[asterix]

by which I mean - whilst you do the seo to get it ranking high and then you wont need PPC

[vijayam]

This is used to advertise your site in google
this needs some money to create ADWORDS ACCOUNT and for advertisement
For few days we have to pay for Google per each click
after we get good page rank we will get paid by it

[Sun and kisses]

it means pay per click but i didnt try it b4

[shoaeeb]

Pay Per Click - Sometimes expensive sometimes effective

[LinkPopularity]

PPC is the 30%-50% of traffic you can't get with SEO ;-)

[Copybuild]

PPC or Pay Per Click is under SEM.

[beacon]

Short for pay-per-click, an Internet marketing formula used to price online advertisements. In PPC programs the online advertisers will pay the Internet Publishers the agreed upon PPC rate, regardless if a sale is made or not. Also called cost-per-click