How important are Keywords to SEO

[mit]

SEO is method to give a website its targeted visitors / traffic by providing higher positioning in search engines for the targeted keywords/phrases.

So, Keyword is the most important thing in SEO. and that's we put everytime if we have to search anything in search engines.

[aira]

how will the internet users search your site if you won't target or optimize related KWs for your site? How will you achieve traffic, conversions and online success if your site is not searcheable? ayt?

so KWs plays a vital role in SEO and the site as well