Are mixed unrelated keywords okay?

RawDepth · 05-03-2008, 07:17 AM

I have a site that is about several different types of products and services. I have compiled a few groups (lists) of keywords that I think are important. I am now trying to decide on a few keywords to be the primary keywords for the site.

There are very popular keywords in each group, however, the groups are completely unrelated to each other. Well okay, they do have one common connection in that they are all either "products" or "services," but those two keywords are too broad and have way less popularity.

Should I simply pick one group that has the highest overall popularity and call it a theme or mix and match unrelated words for the site title, meta tags, and content?

MrCat · 05-03-2008, 10:24 AM

Pick the one that best describes your niche - the one that is most appropriate. Your site would surely have a lot of different pages. You can also try to use a variety of those keywords on each page for the on page factors.

Hafsoh · 05-05-2008, 03:40 AM

The main thing is that your keywords should be relevant to the site it should be describing it.

bakizoo18 · 05-05-2008, 04:34 AM

i read somewhere that google penalized also misleading keywords...

coolslko · 05-05-2008, 05:43 AM

Well.....don't go for unrelted ones and filter thm ten pick the most relevnt keyword that suits your produt and also have better popularity and then go for it......

RawDepth · 05-05-2008, 03:32 PM

Quote:

Originally Posted by MrCat

Pick the one that best describes your niche - the one that is most appropriate...

Well, that's part of the problem. It's an auction site that doesn't really have much of a niche. That is, the site is about buying, selling, and trading of an extremely wide range of general merchandise. Some folks might say that the site is about the goods, (in which case the possibilities for keywords are endless.) Others might say that the site is about the buying and selling part. Both are correct. I could use either approach.

Currently, I am using keywords that should appeal to sellers looking to create auctions. But as I said, those phrases have very low popularity and are not doing so well.

After conducting research on merchandise related keywords, I feel I can do way better by reversing my strategy and attracting buyers instead of sellers. I have found some keywords that are 100 times more popular and with super high KEI. (WebCEO) The only problem is that my merchandise content changes constantly. How do I make valid keywords for site content that always comes and goes?

Quote:

Originally Posted by MrCat

...Your site would surely have a lot of different pages. You can also try to use a variety of those keywords on each page for the on page factors.

Yes, I considered that. However, my site is dynamic and uses global meta tags. All of the description pages simply load in a pane or frame with no unique tags.

I am not making excuses. I am genuinely struggling to solve this puzzle.

Do you see why I asked about unrelated keywords? What would you do?

RD

francis84 · 05-05-2008, 04:47 PM

Quote:

Originally Posted by RawDepth

I have a site that is about several different types of products and services. I have compiled a few groups (lists) of keywords that I think are important. I am now trying to decide on a few keywords to be the primary keywords for the site.

There are very popular keywords in each group, however, the groups are completely unrelated to each other. Well okay, they do have one common connection in that they are all either "products" or "services," but those two keywords are too broad and have way less popularity.

Should I simply pick one group that has the highest overall popularity and call it a theme or mix and match unrelated words for the site title, meta tags, and content?

Hmm... If these set of unrelated KWs has high search queries, try to use it. Make sure that your very primary KW best describe your website pages.

MrCat · 05-05-2008, 07:18 PM

Quote:

Originally Posted by RawDepth

Well, that's part of the problem. It's an auction site that doesn't really have much of a niche. That is, the site is about buying, selling, and trading of an extremely wide range of general merchandise. Some folks might say that the site is about the goods, (in which case the possibilities for keywords are endless.) Others might say that the site is about the buying and selling part. Both are correct. I could use either approach.

Currently, I am using keywords that should appeal to sellers looking to create auctions. But as I said, those phrases have very low popularity and are not doing so well.

After conducting research on merchandise related keywords, I feel I can do way better by reversing my strategy and attracting buyers instead of sellers. I have found some keywords that are 100 times more popular and with super high KEI. (WebCEO) The only problem is that my merchandise content changes constantly. How do I make valid keywords for site content that always comes and goes?

Yes, I considered that. However, my site is dynamic and uses global meta tags. All of the description pages simply load in a pane or frame with no unique tags.

I am not making excuses. I am genuinely struggling to solve this puzzle.

Do you see why I asked about unrelated keywords? What would you do?

RD

That is a tough predicament. Not to mention the dynamic pages you have. If I am in your shoes, I wouldn't worry that much on the onpage side of SEO. Make them as proper as you would - remember the pointers to keep the titles, meta, etc. relevant to each page and avoid keyword stuffing.

I would worry more on the offpage factors. If you are eyeing to optimize for a number of keywords, narrow them down based on popularity. If you have the resources to vie for the popular ones with stiff competition - optimize for them. I would try to do is gradually focusing first on less competitive keywords so as to get a higher SERP position faster.

my_misyel · 05-05-2008, 09:43 PM

Have a set of related keywords to each pages of your site. Don't mix every unrelated keywords. Your site might suffer in the future.

heatman07 · 05-06-2008, 12:10 AM

can you give us your targeted keywords and let's try to generate titles here.

RawDepth · 05-06-2008, 03:58 PM

Quote:

Originally Posted by heatman07

can you give us your targeted keywords and let's try to generate titles here.

Sure, why not?

These are in order of KEI with the best on top.

Quoted from the Help page...
"The Keyword Effectiveness Index (KEI) compares the keyword's Daily World Searches value to the number of Web pages competing for the given keyword."

I know the word "used" appears a lot. Ironically, if you try to condense them by saying "used stuff" or "used items," then they rank very low. In fact if you change the wording of any of them they will rank low.

used golf clubs ...........(79.451)
hobbies .....................(66.36)
used golf equipment ....(62.315)
used sporting goods ....(49.582)
work at home ............(47.731)
jewelry .....................(44.05)
used strollers ............(33.459)
computers ................(29.713)
online auction ...........(28.769)
classifieds ................(28.516)

Note: The keywords I currently use are rated less than 0.500 KEI, but I never knew it until now.