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Old 05-08-2008, 08:11 AM   #1 (permalink)
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Pagerank Wins by John Scott
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Two schools of thought exist in the SEO industry. The SEO copywriters and the Link Mongers. For reasons put forth here, the Link Mongers will always win in the SERPs.
I've encountered this link the other day.. And I like all what Sir John have said regarding the two schools of SEO. And I'm one of the Link Mongers. Lol.

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Old 05-08-2008, 08:32 AM   #2 (permalink)
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If I'm not mistaking, it seems like this article want to address that link building is much effective than content optimization in terms of achieving a decent SERP ranking...
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Old 05-08-2008, 09:45 AM   #3 (permalink)
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Having content is certainly crucial, but in the end links often rule the day. You can have a site show up in the SERPS without ever touching the pages. "Miserable Failure" ring a bell?
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