I'll be very surprised if any SEOs are actually going to start expressly detailing every trick, tip and method that works for them. That's empowering the competition in an already competitive field - where's the sense in that?? In which case I'd expect almost anything taught on SEO - whether training courses or books - to cover mainly on-page SEO, directory issues - and lots and lots of pep-talk which serves no other purpose that to make the consumer feel that perhaps they haven't entirely wasted their money. No offence intended to anyone, but I just don't see anyone revealling trade secrets. Well, excepting John Scott every now and then (but I doubt anyone really takes him up on his info).
