home page vs landing pages

aikencolon · 07-09-2008, 06:44 PM

Is a home page the most important page to SEO or the landing pages?

I ask this because I have a competitor that has a a decent home page for links (2k+) and PR4. But the page that comes up for a keyword I am searching is basically nothing. PR0, 368 links not even indexed with msn, and has a 0 raking in alexia. Yet he comes up number 1 for the keyword search. I am assuming this is all based on his home page score.

JJ

webcosmo · 07-09-2008, 07:22 PM

It goes page by page. Home page is a page as like other pages on the site. May be those landing pages are optimized well and got better links from related sites compared to other competitors.

swapw · 07-09-2008, 08:16 PM

Make a blog besides your landing page. A page with no updates is dead when it comes to SEO. Trust me...I know by experience with landing pages

- Swapw

aikencolon · 07-09-2008, 08:21 PM

guess I have the wrong term down for landing pages. my site has tons of items on it. We are a electrical, datacom, telecom supplier that will have over 50k items. My catagory pages are my landing pages. At least that is where I am trying to get SERPs to show up the highest.

My content constantly gets added to, so my "landing pages" are always being updated. We are adding a blog though. I actually am launching a campaign next week to where I will have my own customers essentially writing my blog, and how to stuff. Just running a contest for free product (expensive testers etc) in exchange for articles, how to's, etc.

thanks for that advice though, I was wondering how important a blog was. I just see everyone else doing it, so I just had to jump off the bridge also.

C.Whyte · 07-09-2008, 09:21 PM

I would say the homepage is more important. I don't exactly know why I would say that, but it just sounds right to me for some reason lol.

bogs · 07-09-2008, 09:25 PM

every landing page is important... and i don't focus that much on msn and alexa..

aikencolon · 07-09-2008, 10:24 PM

hehe that is good news. we have 800 pages so far indexed by google and a whopping 1 by msn. We are not DMOZ listed yet and I am sure that will go up once we are

x3mario · 07-09-2008, 11:55 PM

I think landing page is important. Your can have more traffic if you provide good landing page.

ezhel · 07-10-2008, 02:43 AM

indeed!better optimized your kws with the used of your landing page if you wanted your kws to be on SERP.

crimson_river · 07-10-2008, 02:50 AM

homepage is better, but for KW optimization landing page is also better, i depends on how you work on your pages....

beacon · 07-10-2008, 05:26 PM

landing page is more important. it can give more conversation rate.

aikencolon · 07-10-2008, 07:04 PM

hehe after a few days it seems to be about 50/50 on the opinions. I primarly have been working on the landing pages. That is also where they land from shopping engines, so I figured that is the most important for me at the moment.

I do notice that most google search for items in my industry result in a landing page and not a home page. Actually, I have never seen a natural listing result in a home page at all so far.

Thanks for all the input

erikko · 07-10-2008, 07:20 PM

home page is important in seo but landing page serve its purpose in affiliate marketing so i think the topic is somewhat mixed up. you must distinguish the uses of this both

morph07 · 07-11-2008, 01:15 AM

Quote:

Originally Posted by aikencolon

Is a home page the most important page to SEO or the landing pages?

No direct answer for your question. Depends who ranks well for your KW.

Quote:

But the page that comes up for a keyword I am searching is basically nothing. PR0, 368 links not even indexed with msn, and has a 0 raking in alexia. Yet he comes up number 1 for the keyword search.

Its not only the measurement on how you could rank in SE. The Title, <h1>, <h2>, page layout, objects you used in your site(eg, image, flash), code and many more consideration.

Quote:

I am assuming this is all based on his home page score.

as i said, not that only. It maybe one big factor but by only itself, nope it cannot rank well if that is only the basis.

anilg · 07-11-2008, 02:42 AM

You need to get more links for your website internal pages

aira · 07-11-2008, 03:24 AM

I think that it'll be better if the homepage as well as the other pages are handled very well. Coz a single page can affect the rest.

aikencolon · 07-11-2008, 08:38 AM

Quote:

Originally Posted by anilg

You need to get more links for your website internal pages

hehe that isn't very easy. We have a very large product line. Our main competitor has over 80K pages indexed, and still growing, after only 2 years of being online. We only have 3 months in.

And because of the difference in product I cannot just make a catagory page that goes to them all. Eventually we will have upwards of 100 manufactures. Each manufactuer carrys between 10 and 5k items. My keywords currently are over 50. And that will only grow.

Most of our competition seems to just use shopping engines to get their name out. I am guessing I should just work on highly consumable items as far as SEO, and just go that same path.

aikencolon · 07-11-2008, 08:52 AM

I guess examples might give you guys more of an idea of what I mean.

KW's fall, harness, lanyard, fall protection, fall arrest, osha, safety, osha compliance, harness lanyard. Going to dump fall and add PPE (personal protection equipment). It is more of an industry term.

Here is my page for that

I actually feel my KW density is too high for this page. fall protection appears everywhere as well as fall arrest. tons of harness. Lanyard isn't as important because they have their own page as well. I suspose I should work on harnesses as a word also.

One of the top spots for those keywords is this site. He is more targeting home page.

this guy usually ends up somewhere on a landing page.

If you look up those keywords neither guy ranks super high for either, because of the actual manufacteurs and safety orgs being higher up. They are not competition though. For actual ecommerce sites those guys are usually up there.

I think I do need to change some of my keywords around and add others. Like fall protection harness, fall arrest lanyard, etc.

The site itself is getting redone on its look over the next few weeks, but any other opinions are much appreciated.

HostingITrust · 07-11-2008, 03:58 PM

See whatever is being said or written here are all assumptions and no one really knows how it works. I booked a domain a few months back ( trialhosting1.info ) to upload the websites being developed so that clients can see them online. I never even used this domain. Just a few weeks back I accidentally found out that the domain now has a PR3. The site just has one home page and that too is blank. Now how can you explain that. The domain has higher PR than some of the sites I am trying to promote. It does not even have a single back link.

aikencolon · 07-11-2008, 04:32 PM

hehe that is funny.

Only thing is that is PR not SERP ranking.