what is Long Tail Search?

[dsouza]

please guide on what is this new phenomenon called "Long Tail Search" i have read about it and seen some vdo's on youtube, but can someone tell me what are these, and how do they affect PR?

[Kryvast]

I'm afraid you won't get it either? as you've said you have read and watch some videos about it and yet can't get the concept of it.

[Chris@Crane]

isn't it just a keyword phrase like "discount business office supplies in the UK" rather than "office supplies"?

meaning if you have the text "discount business office supplies in the UK" on your site, you'll rank highly (if not top). The drawback being no bugger ever searches "discount business office supplise in the UK"



some SEO companies use that technique to back up their claim of #1 Google rankings I think, even if I'm mistaken and what I described isn't actually "long tail search".

[Xpress123]

I totally agree with Chris@Crane

[FastSubmitArticles]

This is the most accurate description of long tail keywords.
Question is, should you pursue those keywords.
My 2 cents: you should if you have a huge vol of long tail keywords.

Originally Posted by Chris@Crane

isn't it just a keyword phrase like "discount business office supplies in the UK" rather than "office supplies"?

meaning if you have the text "discount business office supplies in the UK" on your site, you'll rank highly (if not top). The drawback being no bugger ever searches "discount business office supplise in the UK"



some SEO companies use that technique to back up their claim of #1 Google rankings I think, even if I'm mistaken and what I described isn't actually "long tail search".

[catchingsmoke]

Originally Posted by Chris@Crane

isn't it just a keyword phrase like "discount business office supplies in the UK" rather than "office supplies"?

meaning if you have the text "discount business office supplies in the UK" on your site, you'll rank highly (if not top). The drawback being no bugger ever searches "discount business office supplise in the UK"



some SEO companies use that technique to back up their claim of #1 Google rankings I think, even if I'm mistaken and what I described isn't actually "long tail search".

pretty decent explaination these long tail terms are not something you really want to focus on exept in content, i wouldn't advise a link building campain on them for example, unless your in a field which is particularly saturated and have a small budget of course, as they dont get much traffic generally. and often if you focus on the better terms the long tail rankings seem to just happen.

[kaede1107]

Chris@Crane your example is right.

[hem]

It is the phrase in which we insert the keywords. It is hard for a new website to get rank with competitive keywords. So long tail keywords are useful for the new websites for some months.

[LailaScott]

Long Tailed Keyword! That technique is effective too!!!

[ezhel]

Chris you have give the right example and it is effective when and SEO used a long tail kws in optimization.through this people may easily find what they are looking for...

[ankur300785]

could u plzz give more information on this??

[crimson_river]

long tails are specific words that have less competitors and searches.....

[global-seo]

long tail keywords are useful, because instead of targeting the specific keyword or targeted keywords that everybody's targeting you can use the long tail keyword and criscrane is right..that's one of the example he mentioned

[mit]

Long tail keyword search means having more than 2-3 keywords or a sentence type search. Like Chris has already made an example here. For more example like Easy indexing for a new website.

Sometimes, long tail keywords are also useful to get web traffic; basically in the starting when you promote your sites in search engines.

[ppc-han]

long tail search is searching for a long term keywords.

[dsouza]

I got the answer

What is the Long Tail of Search?

If you’re relatively new to the business of search engine optimization, you may have heard the term “long tail” being bandied about, often without much of an explanation. You may even have heard people talking about making money on the long tail of search. What is it, and how can it help you?

This term "long tail" actually has a little history behind it. While the earliest use of similar terms dates to March 2003, it really began to strike a chord with SEOs and SEMs in October 2004 with one of those paradigm-changing articles that alters the way everyone looks at things - in this case, the entertainment business (and other businesses by extension, as you'll see in a moment). The article was written by Chris Anderson, published by Wired, and called "The Long Tail." Naturally, it has implications way beyond that business, but for our purposes, it works well enough to start there.

After giving an introduction in which he demonstrated how an obscure book that had nearly gone out of print rode to popularity on the coattails of another book that covered a similar topic, Anderson explained the difference between selling physical goods and digital goods that makes the long tail possible. You see, if you own a brick-and-mortar business, there must be enough people living within the appropriate radius of your store who are interested in your goods to keep you in business. So everything you stock must justify its position. That half-inch of shelf space has a price, and if what you're putting in that space isn't selling a certain number of copies, you'll have to put something else there if you want to pay your bills and stay in business.

When you're in a situation where there's "not enough room to carry everything for everybody," as Anderson put it, you end up with "hit-driven economics." The idea is to attract big, broad audiences to justify the cost. If we want to apply this idea to search, think about those three or four keywords that you figure are going to attract the most traffic to your website. They are usually very broad terms with wide appeal (think of how many sites turn up for the word "dogs," for example). And think about your chances of getting to the top of that heap.

[socialfactory]

long tail or long tail keywords ?

[lxh]

long tailed keywords are sets of words used as keyword only that it is longer than the keywords. some articles may contain long tail keywords and keywords.

[AirForce1]

It is not new on SEO. IMO.
Simply speaking, long tail search means searching via long tail keywords in your niche. Right, good jobs on long tail keywords would increase your conversion rate and SERP.

[istongtotong]

For longtail keywords try to use SEObook keyword research tool.