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  #1  
Old 11-02-2017, 05:13 AM
anandsoft anandsoft is offline
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Is SEO still appropriate for an e-commerce site?

Typically, how much sales happen in an e-commerce site using organic search (Google) vs. CPC or CPM (or any paid form of advertisement or Adwords) that sells digital goods?

In other words, how much of sales increase one may expect, after implementing CPC in an ecom site that was otherwise getting only organic traffic?
 

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Old 11-02-2017, 05:36 AM
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Quote:
Originally Posted by anandsoft View Post
Typically, how much sales happen in an e-commerce site using organic search (Google) vs. CPC or CPM (or any paid form of advertisement or Adwords) that sells digital goods?

In other words, how much of sales increase one may expect, after implementing CPC in an ecom site that was otherwise getting only organic traffic?
Firstly, you do know that organic traffic can be hit-n-miss, right? Not to mention the challenge to vie for the top first page positions, even in a non-crowded industry, can be daunting. Never mind the algo updates that can sink a site into the depths of "SERP Hell".

Secondly, PPC, if done right, can funnel "qualified" leads directly to a landing page designed to convert.

So, you be the judge.

As far as cost for PPC goes, it can be expensive even if you settle to compete for less than stellar phrases.
 
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Old 11-02-2017, 09:20 PM
Nas Nas is offline
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I think SEO and PPC both are great side by side for E-Commerce Sites. For instance, we see reputed and popular sites performing both even though they are already appearing higher in SERPs.
 
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Old 11-09-2017, 05:16 AM
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Quote:
Originally Posted by anandsoft View Post
Typically, how much sales happen in an e-commerce site using organic search (Google) vs. CPC or CPM (or any paid form of advertisement or Adwords) that sells digital goods?

In other words, how much of sales increase one may expect, after implementing CPC in an ecom site that was otherwise getting only organic traffic?
It depends on the CPC of the keywords if you're using paid marketing... For a ecommerce site its not possible to get rank on all keywords.. So the keywords having good traffic are used in paid marketing else organic is good..
 
  #5  
Old 11-09-2017, 07:06 AM
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vamert vamert is offline
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Its important the impact of seo... Prospect client/buyer usually search on SE to look their item online. If your ecom is competitive enough well you have change to get on search by those customer. Well ppc can be the fastest way especially for google engine user... but you need to have a large of budget...
 
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Old 11-09-2017, 09:18 AM
gerbertsteinmann gerbertsteinmann is offline
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I think it definitely is. In order to stay ahead of the competition, every company would try its best to optimize their website because the better rankings within Google, Bing, Yandex, etc. would lead to more leads and hence a better profit.
 
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Old 11-12-2017, 06:30 AM
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Originally Posted by subharthi95 View Post
It definitely is. SEO cannot always be great for e-commerce sites, but if you need better ranking, SEO helps a lot.
First you state SEO "definitely is" good, then you go on to say it "cannot always be great for e-commerce sites".

What exactly do you mean?
 
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Old 11-12-2017, 06:40 AM
seodaikaads seodaikaads is offline
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Quote:
Originally Posted by anandsoft View Post
Typically, how much sales happen in an e-commerce site using organic search (Google) vs. CPC or CPM (or any paid form of advertisement or Adwords) that sells digital goods?

In other words, how much of sales increase one may expect, after implementing CPC in an ecom site that was otherwise getting only organic traffic?
You can't trust Search Engines for results as they would drop you if something goes wrong. Better go with PPC as they are designed to give more conversion rate but it is an expensive way of getting traffic.
 
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Old 11-12-2017, 07:49 PM
Ord Allenbea Ord Allenbea is offline
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You do realize nobody can answer your question, right ?
 
  #10  
Old 11-12-2017, 11:43 PM
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Yes, Ofcourse SEO is the good platform to marketing your eCommerce Website. Because PPC is paid as well as not guaranteed, but SEO is the free and keep your keywords in top for long time.
 
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Old 11-13-2017, 05:17 AM
Bonsdag Bonsdag is offline
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Quote:
Originally Posted by anandsoft View Post
Typically, how much sales happen in an e-commerce site using organic search (Google) vs. CPC or CPM (or any paid form of advertisement or Adwords) that sells digital goods?

In other words, how much of sales increase one may expect, after implementing CPC in an ecom site that was otherwise getting only organic traffic?

Well, it's depends on your products.

If your products are available for only limited period of times than you can go for the PPC but if your products are available for a longer time than SEO will be a better option for that product or site.
 
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Old 11-13-2017, 05:17 AM
gerbertsteinmann gerbertsteinmann is offline
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Quote:
Originally Posted by ashavpower View Post
I think SEO and PPC both are great side by side for E-Commerce Sites.
They are. It's just that they are aimed at different purposes. SEO is more for the long term benefits whereas PPC is for the (near) instant ones.
 
  #13  
Old 11-13-2017, 07:35 AM
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Quote:
Originally Posted by Bonsdag View Post
If your products are available for only limited period of times than you can go for the PPC
Really? PPC is only good for short term usage? You better tell those people that use it all year long.

Quote:
Originally Posted by Bonsdag View Post
but if your products are available for a longer time than SEO will be a better option for that product or site.
Why wouldn't you want people coming to your site to see different products at any time??

Quote:
Originally Posted by gerbertsteinmann View Post
They are. It's just that they are aimed at different purposes. SEO is more for the long term benefits whereas PPC is for the (near) instant ones.
PPC can be used indefinitely. Why do you guys just think it's for short-term use??
 
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Old 11-13-2017, 10:35 PM
Ord Allenbea Ord Allenbea is offline
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Amazing how you people answer a question that can't be answered...

As for your response... I disagree.

I own a jewelry company and an ecom site for the jewelry - I sell wholesale jewelry and don't use PPC or SEO. I have consultants that join for free and they can buy the jewelry wholesale and sell it for whatever they choose.

Do you even own an ecom site ? I bet you don't!

Quote:
Originally Posted by Bonsdag View Post
Well, it's depends on your products.

If your products are available for only limited period of times than you can go for the PPC but if your products are available for a longer time than SEO will be a better option for that product or site.
 
  #15  
Old 11-15-2017, 10:34 PM
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Either you have to do it yourself or hire a reputable SEO company to handle it for you. Keep in mind, it will cost you money to hire a SEO company and you may not see full results until 6 months after it begins.
 
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Old 11-15-2017, 11:03 PM
Ord Allenbea Ord Allenbea is offline
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And if it takes any so called SEO company 6 months to show results, then you better run the other way. An SEO company that has REAL SEOers can show results in 30 days or less.

Quote:
Originally Posted by boity View Post
Either you have to do it yourself or hire a reputable SEO company to handle it for you. Keep in mind, it will cost you money to hire a SEO company and you may not see full results until 6 months after it begins.
 
  #17  
Old 11-15-2017, 11:50 PM
stephon stephon is offline
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Social media marketing is the best technique for promotions of E-commerce sites along with SEO and PPC. All these three methods can fetch good traffic and backlinks to your ecommerce site.
 
  #18  
Old 11-16-2017, 03:17 AM
Naksh Naksh is offline
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Both SEO and PPC parallel will give better results together and one cannot predict exact sales because the efforts you put on SEO and PPC are on one side and the effectiveness of the website is on the other which is responsible for converting traffic into leads.
 
  #19  
Old 11-17-2017, 03:33 AM
designsgalaxy designsgalaxy is offline
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Hello,

SEO & PPC is always necessary for any kind of website. In today's competitive online traffic these are the best ways to make presence of your website in search engine results.
 
  #20  
Old 11-22-2017, 03:35 AM
jnath1105 jnath1105 is offline
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SEO is definitely appropriate for ecommerce businesses!

Great question!

We actually have a client who came to us using only Google Adwords - it wasn't giving them the boost they needed as a new business but was becoming a bit of an addiction.

Through hard work and a lean SEO strategy, this business went from website launch to $1 million in free organic traffic and is now hiring new employees and increasing market share. So long story short, it's definitely appropriate but does take time to see big results like this.

If you want to read more about how this happened, check out the latest blog post at CanIRank called "Ecommerce SEO Done Right: From Launch to Over $1 Million in Sales With Free Organic Traffic" which includes actionable advice from experienced SEO professionals.
 
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