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Old 03-19-2012, 04:36 PM
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kju385 kju385 is offline
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Homeless people become Wi-Fi hotspots {diverted to existing thread}

I know the world of advertising is pretty rough place and the boundries of what is acceptable are moved quite often, but this new example is taking it to the extreme.

Quote:
A marketing agency touched off a wave of criticism and debate when it hired members of the local homeless population to walk around carrying mobile Wi-Fi devices, offering conferencegoers Internet access in exchange for donations.

BBH Labs, the innovation unit of the international marketing agency BBH, outfitted 13 volunteers from a homeless shelter with the devices, business cards and T-shirts bearing their names: "I'm Clarence, a 4G Hotspot."
Full article

Any thoughts?
 

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Old 03-19-2012, 04:52 PM
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That one's already started {albeit barely}: see http://www.v7n.com/forums/controvers...-hotspots.html
 
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