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You don’t just write that killer blog post. No, you specifically tailor that blog post so that:
They will feel compelled to opt-in for a tightly related lead magnet and thus become a subscriber on your list.
Every single visitor to that blog post is pixeled and placed into a Facebook custom audience, Google remarketing list, etc.
The content should be designed to be easily shared and thus not only refer viral traffic, but grow your social leverage.
No blog post should lack a strong call to action… most likely a lead magnet that will bring them into the email list. You also want to make sure your retargeting pixel is installed.
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Bingo, that's exactly what I am talking about tieing everything into lead magnet and retargeting. Thanks for sharing once again Htmlbasictutor!