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Old 12-13-2014, 06:18 PM
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HTMLBasicTutor HTMLBasicTutor is offline
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Testing The Hamburger Icon for More Revenue

Have you personally tested how the Hamburger icon/menu affects the goals of the website you are using it on?
Mobile traffic is a significant part of most websites, and smooth navigation for mobile users is critical. Most websites use the hamburger navigation icon to display the menu as itís become a default option for this.

Is that a good idea? Thereís a good chance that itís not.

Lots of designers have made a compelling case against the hamburger. Itís unintuitive, itís confusing, itís not noticeable. But not everyone hates it.
Testing The Hamburger Icon for More Revenue

That is an interesting article with a case study of how a small change increased revenues of a site.
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