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  #1  
Old 03-09-2017, 09:38 AM
snakeair snakeair is offline
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Three reasons for companies to consider using .brand TLDs

I have no need to get one. Just my

Quote:
When asked why they were investigating the possibilities of .brand domains, more than 60% of attendees of the webinar answered that they wished to improve search engine marketing. Forty-three percent*reported they wished to improve the customer experience

So how can the adoption of .brand domains achieve these goals as well as alleviate other issues facing digital today?

Tony Kirsch from Neustar, Matt Dorville from Major League Baseball, and Katie Hankinson of VaynerMedia explored the use of .brand domains and their potential to improve the customer experience, advertising effectiveness, and overall long-term brand health.
Continued at: https://searchenginewatch.com/2017/0...ng-brand-tlds/

Any feedback on this?
 
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  #2  
Old 03-09-2017, 09:41 AM
snakeair snakeair is offline
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geez, the next blog post in my email is this one. How fitting...

http://www.seobook.com/new-tlds-are-junk
 
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Old 03-09-2017, 10:38 AM
Insignia SEO Insignia SEO is offline
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I think these new tlds just confuse things. Give me back the era of the .com. And if you don't use your .com you lose it!
 
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Old 04-22-2017, 12:19 PM
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Lucian Hodoboc Lucian Hodoboc is offline
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Hmm... I wouldn't really choose a tld that has more than 3 characters... Some of the new ones are interesting, but "brand" seems like a long(ish) tld in my opinion...
 
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Old 04-22-2017, 02:04 PM
snakeair snakeair is offline
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Quote:
Originally Posted by Lucian Hodoboc View Post
Hmm... I wouldn't really choose a tld that has more than 3 characters... Some of the new ones are interesting, but "brand" seems like a long(ish) tld in my opinion...
I have always bought .com and a few other extensions related to my domain. These new special ones look cool but to me, it's a waste of money.

If you want to be famous online, get your blog ranked well.... domain extension does not matter. I'm living in the .com boom still.
 
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Old 04-26-2017, 04:01 AM
vaguar vaguar is offline
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It's funny how a blog post can be written to justify just about anything!

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The use of .brand domains allows for a clarity of message in your call to action
So the call to actions on current TLDs aren't clear enough?

For all you know the next will be colour based TLDs & these guys will say starbucks needs a .green TLD so that customers can connect to the brand better!
 
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Old 05-05-2017, 12:24 AM
webhost.uk.net webhost.uk.net is offline
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It only matters you the domain is in real use and not just got to sell. If used correctly any TLD today can rank good in google.
 
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Old 05-10-2017, 03:18 AM
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Sarah Oberoi Sarah Oberoi is offline
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You don't create a brand by using .brand as tld. You create a brand by advertising yourself and by being present at the right place at the right time. If seo is your way of advertising, then .com is more seo friendly than .brand as extension.

Also, people are used to typing .com if they remember the domain name of a website. If you use .brand as tld extension, your website visitors might either get a 404 error or you will simply be passing your traffic to a competitor or a company that uses the same domain name as yours and .com
 
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