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Old 01-15-2006, 05:34 AM
John Scott's Avatar
John Scott John Scott is offline
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Yahoo & Meta Description / Meta Keywords

I guess I set up a meta keywords and meta description test on my blog a while back - two years ago. But then I forgot about it.

Here's what I put in the index page:

<meta name="keywords" content="John Scott, Internet Marketing, Marketing, Brand, Branding, Idea, Thoughts, BrainDead, Brain Dead, Pepsi, Coke, Crack"> <meta name="description" content="John Scott's Internet Marketing Blog. Read inane, pointless braindead posts about branding, marketing and search engine optimization.">
Now I was checking these today, and the meta keywords and the meta description have no pull on Google whatsoever. Yeah, old news.

But on Yahoo I found:

Meta Keywords test:


It actually outranks pages where that text appears on the page.

Meta Description test:


Again, it outranks pages where that text appears on the page.

Seems that using the meta tags is still quite useful for ranking in Yahoo.
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