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Old 03-28-2011, 07:27 PM
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techlunatic techlunatic is offline
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RSI

I agree, just mentioning a small addition here , that feature of valuing links on the basis of where they are placed is called RSI (Random Surfers Model)

Quote:
Originally Posted by mjtaylor View Post
You may be right; that relevance of a link is not proven as a ranking factor, but I would wager money it has weight. In any case, if it isn't a factor now, we can be sure it will be. See: Google's Reasonable Surfer: How the Value of a Link May Differ Based upon Link and Document Features and User Data.

And whether it's a ranking factor or not, it's a usability factor of the highest order, and that means it highly impacts the quality and quantity of *traffic* and conversions you will get from a link.
 
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