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Old 06-01-2010, 09:06 PM
snakeair snakeair is offline
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AdSense Facts & Fiction Part I: Placement targeting

Here is some good information about Adsense targeting or known as channels. I have been using channels since i first started using adsense. It's good to know what is working and what is not working on your site so you can make some changes with adsense placement to see if earnings go up. Take a look at this blog post from the Adsense Blog.

Quote:
Fiction: Targetable placements are difficult to set up and don’t do anything for my site

Fact: It only takes seconds to convert your custom channels into targetable placements. This simple change can help increase your visibility to advertisers, and boost your revenue.

Advertisers already take advantage of contextual targeting to have their ads appear next to your content. They also have the option to selectively target sites they know are relevant to their ads -- when you’ve created targetable placements, advertisers can dig even deeper and find the most relevant sections of your site to place their ads.

If you’re not familiar with channels, check out our...
Continued at: Placement targeting

Anyone have any comments on what's been talked about on the adsense blog? Do you use channels? Have the channels helped you figure out what ad placements are doing the best on your site? No use having adsense in a location that you hardley ever get a click. Fill that one space with an affiliate link while focusing on the better adsense hot spots.
 
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