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Old 07-18-2013, 06:22 AM
snakeair snakeair is offline
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Integrating Owned, Earned & Paid Media For Better SEO

Good morning. Hope you have a cup of coffee for this one.

Quote:
For some crazy reason, marketers, and others tasked with the decision to elevate awareness of the brand, have come to believe that investments in search engine optimization (SEO), public relations (PR), outbound marketing, or advertising, are independent functions. In fact, a surprising number of brands manage these functions without the benefit of integrated planning and execution. As a result, enormous opportunities to effectively orchestrate these efforts for maximum impact are lost, most especially organic search.

The data supporting organic search as the most effective way to reach new audiences is compelling.

The introduction of digital mediums seems to...
Continued at: http://searchenginewatch.com/article...For-Better-SEO
 
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