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Old 10-14-2011, 06:48 AM
Guerino1 Guerino1 is offline
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Do Certain Adsense Ad Structures Have Higher Values Than Others?


I was wondering... Do you see higher values (i.e. higher CPC) for certain Adsense advertisement structures than others?

For example, do marketing firms target or migrate more towards wanting large rectangular leaderboards vs smaller leaderboard ads or vs different sized square ads or vs link units, etc., in such a manner that we might see significant differences in costs per click for different advertising structures?


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Old 10-14-2011, 12:43 PM
vServer Center vServer Center is offline
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I own 20+ AdSense sites and have found the best performing sizes to be:

336x280, 300x250, 250x250, 160x600

I recommend matching the font and size between the text of the site and AdSense. I have also found that black text for the content of the ads works better than colored.
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Old 10-15-2011, 10:50 AM
joejoe joejoe is offline
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I think so yes, I'm not an adwords user but I'd think the advertisers would be informed of the best performing ads sizes and so this would push up the bidding amount and so CPC for them. Could be wrong though...
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Old 11-06-2011, 03:25 AM
Rupam Das Rupam Das is offline
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Create 10 Ad units of all sizes. Experiment with different units at least for 10 days. in a month you will know, for your Niche, which is highest paying!
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Old 11-08-2011, 06:11 PM
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itscolumn itscolumn is offline
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The tip here is, the bigger your size, the higher the Click Through Rate.

If you are looking for higher Cost Per Click, then it is your niche that matters. Niche like car insurance can have a very high CPC. You can check with adwords, but those amounts are not what you will be paid. You might be paid 30% - 50%, but i don't really know because Google did not revealed.
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Old 11-17-2011, 12:01 AM
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KongMing KongMing is offline
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From testing 300x250 and 160x600 works very well.
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Old 02-04-2012, 02:50 PM
nikomaster nikomaster is offline
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I do not really believe that some structures get a better CPC than others. The price has to be with placement, and how valuable the traffic is that you are sending to the advertiser. For example, if you are sending visitors to your advertisers and they do not bought nothing from them, so the advertiser will report to google that your ad performs poorly. On the other hand, if your had generates a lot of revenue to the advertisers, your ad will have a lot of value because the advertiser will want to be on that spot all the time and they must pay good money to stay there.
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Old 02-08-2012, 06:00 AM
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towelk towelk is offline
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Large size ad units works well as mentioned above and I can attest to that. However, it depends on the niche for those high CPC keywords.

And there are times that CPC are just low, super low. Probably high bidders are out of funds at this time.
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Old 02-08-2012, 11:37 AM
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Large and medium size rectangles work best for me. You need to create custom channels and play around with placements and sizes to see what works best for you. Be sure not to change things without giving it some time (weeks - months) to really judge performance.
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