When will responsive websites respond to user context?

[snakeair]

A good question indeed. Find out the details in the blog post below.

Looking forward to some feedback.

Terms like “mobile first” and “responsive web design” sound dynamic and user-centric, but the reality is most mobile-first responsive websites are simply reformatting ubiquitous content to suit different devices.

◾ Goal of web (or app) advertising: right message, right person, right place, right time.
◾ Goal of website (or app) content: whoever, wherever, whatever, whenever… eh… same content.

Is that unfair? A gross generalization?

OK, a lot of web advertising is still woefully untargeted or inaccurately targeted, but sometimes it can be freakily accurate.

Ad targeting relies on the processing of real-time information from a variety of data sources – let’s call these “signals” or “cues” – about the mobile user and their behavior, in order to determine:

Continued at: https://searchenginewatch.com/2016/0...-user-context/

Any feedback?