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Old 04-30-2018, 09:56 AM
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7 Tips for First-Time Video Marketers

If you are camera shy but realize video marketing just might help your business TopRank has some tips:
Quote:
Video isnít for the faint of heart. You need to feel confident enough to put yourself, and your brand, out there. But itís a medium that a lot of marketers are exploring as it holds a lot of potential.

In fact, Ciscoís Visual Networking Index predicts that 82% of all internet traffic will be video by 2021. Video is a main source of content consumption, including everything from the news to YouTube tutorials. And as marketers looking to demonstrate thought leadership and credibility, video presents a unique opportunity to get in front of and educate your target audience. However, 64% of marketers agree that video is the hardest type of content to produce, turning many people away from embracing video....
Camera Shy: 7 Tips for First-Time Video Marketers

Video transcripts also add to the accessibility of your site.
Quote:
#6 Ė Video transcriptions arenít just for closed captioning.

Video has a reputation for not being SEO-friendly. Because video by nature has minimal crawlable text, the SEO value is perceived to be low. However, thereís a workaround weíve discovered that can more than make up for a videoís lack of text. Whatís that secret? Transcriptions that allow for supportive, repurposed blog content and increased search visibility.
(ref same article as above)
 
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