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Webmaster Revenue Discuss money making strategies, ideas to monetize your website or blog, tips and techniques to increase webmaster revenue, etc. This forum is NOT for promoting your own site or referral link.


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  #1  
Old 03-08-2010, 06:55 AM
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WebInvestor WebInvestor is offline
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Receive 40-60% Landing Page Conversion Rates --> One Simple Change

This one tip:

* boosted my conversion rates to 40-60%
* boosted my click through rates to 30%


I'm new and would like to start contributing, so here is a tip of mine.

Everyone says, double opt-in, double opt-in, it's almost like you HAVE to use double opt-in.

Well, it is better. Does create more response.

But what I don't like about it, is the procedure my prospect has to go through, going back to click a confirmation and then proceeding to either get another email or then go to the download page.

I know it seems stupid to us, but this is an annoying inconvenience to consumers, especially impulsive consumers .

So change the funnel a bit:

Single Opt-IN--> +
Thank you and Download--> +
Email and Send Second Piece of Informative Value-->+
Confirm Opt-IN -->

You now have a double opt-in without the lost rate of confusion on the process.

For those that don't confirm you still have them on a Single List, and can try different emails to eventually get them to confirm.

I found that this works well and boosts conversions to new heights with use of Pay Per Click.

I'm testing a new theory and that is adding a

social media piece into the mix and will let you know the results as well.

+++++++++++++++++++++++++++++++++++++

For the naysayyers, just test the above and you will see.
 
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Old 03-09-2010, 10:18 AM
ncpenn ncpenn is offline
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Okay . . . but what autoresponder are you using that allows you to send the confirm opt-in message at that point in the sequence?
 
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Old 03-09-2010, 10:47 AM
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WebInvestor WebInvestor is offline
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I am currently using Icontact.com

I have heard this can be accomplished in GetResponse and Aweber but it isn't as easy as Icontact just having to click a checkbox.
 
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Old 03-10-2010, 08:21 AM
ncpenn ncpenn is offline
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I've heard that Icontact will allow many things that the other major companies won't. I can't speak for GetResponse, but I'm 99% sure you cannot do that with Aweber.

They barely let you use single optin, and really push for the use of double optin. I think they'd have a real problem with allowing you to send messages before the confirmed optin.
 
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Old 03-15-2010, 11:04 AM
melovemoney melovemoney is offline
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WebInvestor, this is an awesome post! I really like the way you are doing your double optins I think it's ingenious.

You are giving them a reason to want to do the double opt-in, and as you said it increases conversions by up to 60% - and it makes perfect sense of why it would increase conversions this much. It's much easier to gain trust once you have given someone something of value for free.

Really good post, again! Thank you for the info.
 
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Old 03-16-2010, 06:13 PM
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WordWaves WordWaves is offline
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Sounds like there could be something to this. The second piece sets the hook so that fewer people will decide to opt out once they're already (mostly) in.
 
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Old 08-02-2010, 01:14 PM
europeanbob europeanbob is offline
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I always provide logo based links to the major email clients (Hotmail, Yahoo! etc...) on the confirmation page with instruction for double opt in.
 
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Old 08-01-2011, 06:23 AM
88dbsakthi 88dbsakthi is offline
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I wondering to do this with mail-chimp.Any way thanks for sharing the information.let us try this in coming days .
 
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