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  #1  
Old 11-17-2011, 11:52 PM
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Question High CTR(s)

Hi Friends, what happens when you have a 'HIGH CTR' ? Is it good? What does it mean exactly? From a Advertisement Publisher point-of-view is it good to have high CTR?
 
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  #2  
Old 11-19-2011, 10:18 PM
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It is good only if the clicks are providing high conversion
 
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Old 11-20-2011, 01:07 PM
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Click Through Rate (CTR) is the percentage of impressions that resulted in a click through. It is calculated by dividing the number of clicks by the number of impressions to determine the average (mean) CTR.

The higher the CTR the better really, although it is only one metric and advertisers really want to know how well those clicks convert into sales on their sites. More clicks normally means more sales, but that is not always the case as CTRs can be inflated by various means.

BTW - I wrote a digital advertising glossary on AdBalance if you're interested.
 
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Old 11-20-2011, 03:20 PM
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High CTR equals more clicks on ads and more revenue for the site owner but it should be natural and users click on ads with their choice and if admin clicks on ads or encourages users to click on ads and you work with Adsense, Google will ban your account surely.
 
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Old 11-20-2011, 09:58 PM
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okey that's great! Usually I have seen Google pretty particular about those CTR(s)
 
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Old 12-18-2011, 07:36 AM
john_anthony john_anthony is offline
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On the surface it's good, but if it's because you have a lot of ads cluttering your page it could reduce the CPC.
 
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  #7  
Old 12-18-2011, 09:57 PM
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Wink

Quote:
Originally Posted by john_anthony View Post
On the surface it's good, but if it's because you have a lot of ads cluttering your page it could reduce the CPC.
You mean a lot of ads from the same ad network? What if I utilize various ad networks with only 1 placement for each of them?
 
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Old 12-20-2011, 02:35 AM
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Quote:
Originally Posted by TechUpdates View Post
Hi Friends, what happens when you have a 'HIGH CTR' ? Is it good? What does it mean exactly? From a Advertisement Publisher point-of-view is it good to have high CTR?
It's good if you're displaying the ads on your website, because it means you earn more money than average CTR. The trap is that too high CTR is likely to be a some sort of Adsense TOS violation, and can get you banned from the programme. From the publishers point of view, it's both good and bad. It means your ads are attractive enough to draw much people on the desired website. In result, the budget you have determined for your campaign will also burn out more quickly.
 
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Old 12-20-2011, 05:37 AM
icecube_media icecube_media is offline
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hi
high CTR(click through rate) means high traffic, high traffic means high page rank.
 
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  #10  
Old 12-20-2011, 07:46 AM
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I think having too high CTR may be suspicious specially if traffic is not converting, google take high ctr account seriously and usually ban them
 
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Old 01-24-2012, 01:10 AM
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I have read it out in many forums that CTR should be less than 15%. It shouldn't cross 15%. Is it true?
 
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  #12  
Old 01-24-2012, 03:42 AM
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Quote:
Originally Posted by onlineseo1 View Post
I have read it out in many forums that CTR should be less than 15%. It shouldn't cross 15%. Is it true?
You should read this post:

Quote:
Originally Posted by masm50 View Post
Click Through Rate (CTR) is the percentage of impressions that resulted in a click through. It is calculated by dividing the number of clicks by the number of impressions to determine the average (mean) CTR.

The higher the CTR the better really, although it is only one metric and advertisers really want to know how well those clicks convert into sales on their sites. More clicks normally means more sales, but that is not always the case as CTRs can be inflated by various means.

BTW - I wrote a digital advertising glossary on AdBalance if you're interested.
 
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  #13  
Old 01-24-2012, 12:44 PM
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My click through rate is 3%. I think that is pretty good. If I had traffic, it would be good money. Too high of a CTR would set off the alarms I think.
 
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Old 01-24-2012, 02:21 PM
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Whatever you do, keep those kinds of numbers close to your vest. Even better, never let anyone know what content was able to be capitalized on with those hi CTR's.
 
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  #15  
Old 01-25-2012, 12:45 AM
wolfinjo wolfinjo is offline
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Hi,

what means when in google adwords, for some keyword is CPA 5$ ?

tnx !
 
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  #16  
Old 01-25-2012, 07:49 PM
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Quote:
Originally Posted by GlobeGenius View Post
My click through rate is 3%. I think that is pretty good. If I had traffic, it would be good money. Too high of a CTR would set off the alarms I think.
You have an excellent CTR, what's the problem with traffic? New website or competitive niche?

Quote:
Click-through rates for banner ads have fallen over time. When banner ads first started to appear, it was not uncommon to have rates above five percent. They have fallen since then, currently averaging closer to 0.2 or 0.3 percent.[6] In most cases, a 2% click-through rate would be considered very successful, though the exact number is hotly debated and would vary depending on the situation.
Source wikipedia.
 
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  #17  
Old 03-22-2012, 11:27 PM
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My CTR is below 2 not so good but i'm happy with it high CTR can make trouble
 
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  #18  
Old 04-25-2012, 12:44 AM
yaramon yaramon is offline
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you can buy junk traffic to lower your ctr
 
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  #19  
Old 04-25-2012, 06:50 AM
snakeair snakeair is offline
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Quote:
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you can buy junk traffic to lower your ctr
Why?
 
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