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Old 04-23-2012, 06:59 AM
snakeair snakeair is offline
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Using Personas to Write Effective SEO Content

Nice blog post to check out while you drink some of that coffee that's right next to you.


Quote:
Writing content for a website is easy. Writing good, search-engine-friendly content for a website is hard. Writing great search and user-friendly content for your website is, well, pretty dang difficult. There is a lot that has to be considered when trying to engage your audience because you’re not writing for an audience of one, but of many. And all of them have a personality and motivations of their very own!

When creating engaging content, there are two concepts that you must first understand: why visitors are on your site and what they want to find. These two concepts can be translated into two words: personas and personalities.

Persona = motivation (what the visitor needs, why they are on your site)
Personality = temperament (how they navigate, what they need to see or read to find what they want)

If you want to create content that engages with your audience and motivates them to take the conversion action you desire, you have to....
Continued at: http://www.searchenginejournal.com/h...content/42763/

Your thoughts on this blog post?
 

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Old 04-23-2012, 07:14 AM
RESteve RESteve is offline
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To me, the how-to persona and the just-get-it-to-me persona could be the same person. I know people who are very analytical by nature (me) and when I'm searching for answers on a particular topic I both want the answer quickly (I scan a lot) and find how-to lists useful.
 
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Old 04-27-2012, 04:50 AM
solprovider solprovider is offline
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I enjoyed reading this blog post while drinking my tea and I agree with STONEY G DEGEYTER motivation is important for most of visitors.
 
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Old 05-02-2012, 10:07 AM
thewordwright thewordwright is offline
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I completely agree with the author and yes, it is possible to cater for all three the Personas he listed in his blog.

It also presents yet another good reason for using headings and bullets Persona 1 can get the information step-by-step, Persona 2 will like the fact that the information is organized and Persona 3 can cut to the chase by scrolling down and homing in on the appropriate heading.

Cutting through the noise to identify the personas / archetypes for a services site could be more challenging though. It would be interesting to isolate a few. Any thoughts on that?

I'll give it some thought tomorrow when my brain is well rested
 
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Old 05-20-2012, 08:28 PM
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WebOut WebOut is offline
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I was able to read this article before. And Yes, injecting your knowledge on how people behave in the net should take into consideration when writing on web.
 
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Old 05-21-2012, 12:19 AM
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Dreamrage Dreamrage is offline
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Quote:
Originally Posted by thewordwright View Post
I completely agree with the author and yes, it is possible to cater for all three the Personas he listed in his blog.

It also presents yet another good reason for using headings and bullets Persona 1 can get the information step-by-step, Persona 2 will like the fact that the information is organized and Persona 3 can cut to the chase by scrolling down and homing in on the appropriate heading.

Cutting through the noise to identify the personas / archetypes for a services site could be more challenging though. It would be interesting to isolate a few. Any thoughts on that?

I'll give it some thought tomorrow when my brain is well rested
Its great to see someone from my neck of the woods welcome.

I agree. Headings and bullets can be really helpful, it puts everything into a neat little "package" for visitors to read. I kinda like the idea about videos as well. One thing I will say though, is that it feels really good to read that writing is going back to being what it was originally intended for. The masses and not search engines.
 
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