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  #1  
Old 09-25-2012, 02:24 PM
snakeair snakeair is offline
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Write For Your Customers, Not Your Peers

Writers, you should read this blog post.

Quote:
Think about your last ten clients. Did they hire you because they have the same level of knowledge and experience that you do? Or did they choose to work with you because of your expertise?

My guess is that they fall into the second camp: your customers look up to you because youíre farther ahead than they are. They expect you to provide them with advice and guidance to help them move forward in life and business.

Knowing this, why are so many blogs speaking to their industry and not their customers? Youíve seen it, and youíve probably been guilty of itóposts filled with jargon and industry news. Maybe it seems like the articles your customers need are too simple: that informationís basic, itís been written about before, and therefore, itís not valuable.

Too many businesses err on the side of writing what they find to be useful or valuable, not what their clients need to know most.

Letís use an example...
Continued at: http://www.problogger.net/archives/2...ot-your-peers/

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  #2  
Old 09-25-2012, 11:15 PM
BiologyWebmaster BiologyWebmaster is offline
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I do not agree with this contention at all.

Now it does make sense in certain ways, but is not true in 100% of the cases.

Not all websites even have customers, not all website sites sell services and/or products.

For example, my main site is designed and marketed solely to my peers and others either studying and/or working in the field.

Personally I don't like people who write one-sided articles like this, this article only expresses the one side, it is biased, and does not reflect both sides of the situation being explained.

In certain situations, people actually want more information, jargon and technical data...specialists, teachers, trainers and students want all of the information surrounding the particular subject they are teaching and/or learning about.

Not everyone wants things dumbed down and stripped of all context surrounding the information being described.

Now I can see and respect what the writer of this article is trying to say, but I don't like the way he is coming across to readers that being thorough and extensive about what you write is a bad thing.

Much Thanks,

BiologyWebmaster
 
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Old 10-01-2012, 12:45 AM
crownedking crownedking is offline
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I do agree with the first two points, but not with the last one. Also the point about Peers and Customers is only acceptable to a certain extent.
 
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