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Old 04-04-2013, 06:50 AM
snakeair snakeair is offline
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A Short Guide to Writing Good Copy

This is a helpful blog post.

The term “style” is thrown around a lot by writers, but it’s a misnomer for copywriters because “style” doesn’t work in the extremely short attention economy of the internet.

Good copy isn’t necessarily “stylish.”

But copy that establishes trust, authority, builds relationships, and gets people talking, sharing, and buying is in high demand.

A lack of style is what makes it work, so writers who master this “style” are sought after and revered.

Legendary ad man David Ogilvy was one of those writers, and he said, “A good advertisement is one which sells the product without drawing attention to itself.”

It sounds counterintuitive, but it holds up under pressure, and I’ll explain why great content marketing is built on that exact premise.
Continued at: http://www.copyblogger.com/short-guide-to-good-copy/
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Old 04-19-2013, 11:13 AM
dantefrizzoli dantefrizzoli is offline
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I would also add the good posts add context. For example, if you are referencing recent news, press or something else, having links for the user to see it is a good idea. It is better than being assumptive about thinking that the person is going to understand everything you are writing about.

Some writers do have a style though. It has to do with how quickly you get to the point and what kind of delivery you want.
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