Webmaster Forum

Go Back   Webmaster Forum > Marketing Forums > Webmaster Revenue

Webmaster Revenue Discuss money making strategies, ideas to monetize your website or blog, tips and techniques to increase webmaster revenue, etc. This forum is NOT for promoting your own site or referral link.


Reply
 
Thread Tools Display Modes
Share |
  #1  
Old 10-10-2013, 05:31 PM
cdnbigd cdnbigd is offline
Junior Member
 
Join Date: 10-03-13
Posts: 4
iTrader: 0 / 0%
Facebook Ads - Need help targeting an audience

Hey Guys,

I'm just trying out Facebook Ads for my first time. I run a website/service for authors and would like to target published authors with my facebook ad.

I see in Ad Manager and Power Editor that it basically only has 3 options for targeting and narrowing down your audience. (as far as I can tell)
1. Precise Interests (Writing, Literature, Publishing, etc..)
2. Broad Interests (ie. reading books)
3. Connections (where you can type in YOUR facebook page, event, group)

I would like to target English speaking authors so the best I could do is:
Location - USA, Canada, UK, Aus, NZ
Age - 18+
Gender: M/F
Precise Interests: Writing, Literature, Publishing, Self-Publishing, ebooks.

This resulted in a massive 14 million people! I was hoping for something well under 1 mil.

Anyone know how I can target users who are connected to certain Facebook Pages/Groups or have "likes/interests" in them? I can't see where I can specify certain fb groups/pages when targeting an audience.

Thanks!
 
Reply With Quote

Advertisement

Advertisement

  #2  
Old 10-16-2013, 03:47 PM
Matthew Anton's Avatar
Matthew Anton Matthew Anton is offline
Junior Member
 
Join Date: 11-07-11
Posts: 28
iTrader: 0 / 0%
We would have to know the book name / niche to give you a better answer, but here are some tips.

I had a client selling a health product through amazon. We targeted tv shows the product was featured on, along with women into fitness, supplements, the beach, etc, and age. You should really drill down into every possible interest you can think of for your demographic in order to your CPM costs down by increasing your CTR, lowering your CPC long term, and of course conversions.
 
Reply With Quote
  #3  
Old 10-16-2013, 03:51 PM
cdnbigd cdnbigd is offline
Junior Member
 
Join Date: 10-03-13
Posts: 4
iTrader: 0 / 0%
Thanks for the reply. I'm offering a service to published authors. (i'm not an author myself)

I've found out how to extract the members UIDs from specific groups into a csv, then upload that to custom audiences in Facebook Ads. I've uploaded about 45K UIDs. But for some reason, it says my potential reach is 30K users. Not sure why 15K users are missing here?

I took out all interests, selected all ages, both genders.
 
Reply With Quote
Go Back   Webmaster Forum > Marketing Forums > Webmaster Revenue

Reply


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 
Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Facebook Rolls Out New Enhanced Targeting Options snakeair Social Network Marketing 0 08-02-2012 07:23 AM
3 Ways Marketers Can Reach Facebook’s Mobile Audience snakeair Marketing Forum 1 03-22-2012 12:06 PM
Targeting Affluent Facebook Users snakeair Marketing Forum 0 03-30-2011 09:54 PM
A Truly Captive Audience David Jackson Marketing Forum 3 01-09-2011 05:17 PM


V7N Network
Get exposure! V7N I Love Photography V7N SEO Blog V7N Directory


All times are GMT -7. The time now is 10:11 AM.
Powered by vBulletin
Copyright © 2000-2014 Jelsoft Enterprises Limited.
Copyright © 2003 - 2018 VIX-WomensForum LLC