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Old 09-13-2014, 05:33 PM
snakeair snakeair is offline
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The Unconventional Guide to Content Writing vs. Copywriting

Perhaps this blog post will clear a few things up for some people.

Quote:
The great distinction between content writing and copywriting lies in the purpose of writing it. Copywriting means writing for the sake of promotional advertising or marketing. The purpose of content writing is to entertain and entice the online audiences so they stay longer on websites and engage with the brand.

Copywriting involves content writing, but in an attractive form, so that it grabs the attention of the audience immediately. But, copywriting has a greater task to perform which is selling the real worth of a brand, its products, and services.
Continued at: http://www.searchenginejournal.com/u...riting/114408/

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