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Old 02-22-2015, 03:39 PM
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Navigation - We need a measure for customer effort

Are the links on your site helping or hindering customer effort to get where they want to go on the site or complete the task they wish to do?

Quote:
What the text of a particular link means to someone will be influenced by the task they are trying to complete...

...The way people understand what is on a page is colored by the type of task they want to complete. They scan the environment constantly seeking clues that will get them on the right path for task completion...

...Linking is the art of the Web. The number one way to reduce customer effort on the Web is to have clear menus and links.
We need a measure for customer effort
 
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