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Old 09-04-2017, 05:02 PM
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Flat UI Elements Attract Less Attention and Cause Uncertainty

Sometimes the latest greatest design trends create usability issues.
Quote:
...The popularity of flat design in digital interfaces has coincided with a scarcity of signifiers. Many modern UIs have ripped out the perceptible cues that users rely on to understand what is clickable.

Using eyetracking equipment to track and visualize users’ eye movements across interfaces, we investigated how strong clickability signifiers (traditional clues such as underlined, blue text or a glossy 3D button) and weak or absent signifiers (for example, linked text styled as static text or a ghost button) impact the ways users process and understand web pages....
Read the study at: Flat UI Elements Attract Less Attention and Cause Uncertainty
 
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