In just a short number of years, Facebook has become an online phenomenon. Alexa.com, currently ranks is at #2, right behind Google. The fact is, that Facebook has become the most popular social networking website in the world, and if you have an online business, you need to be taking advantage of this phenomenon as much as possible.
So you ask, how do we market our products and services successfully on Facebook? And the answer is rather simple...you don't! Now, please don't get annoyed or frustrated by me saying that because what you have to realize and accept is that social networks were intended and are used for just that - socializing, and nothing else. People don't want to be badgered by your business offers on their Facebook accounts again and again and will most likely ignore you.
The best way of attracting customers to buy your products and services is to initially connect with them on Facebook. Befriend them and then you can start sending out marketing messages to them, but you must ensure that these are and will be of benefit and use to them, and not just blatently trying to sell them something.You need to also need to ensure and highlight that there is added value to your products and services which makes them unique from the rest of your competition. Only then can your friends and potential customers be instinctively be attracted to looking at your business offers and making a decision to purchase on their own.
Having said all this, please bear in mind that Facebook should not be your main online marketing strategy. It will be very effective however, if used in conjunction with blogging and content marketing in a very specific way. For instance, if you have set up an opt-in newsletter and you get a new subscriber to that, you can then find that person on Facebook and add them as a friend, and send them a personal hello message. This simple act of connecting can increase the chance that your subscribers will purchase from you by 200%.
Another part of this marketing technique is to keep your status updated on Facebook. For instance, every time you make a new blog entry, release some new training material, make a video, or have a prosperity message, your friends will hear about it in their email first, and also on their Facebook account.
Simple, isn't it? You can then connect with the people who ask you questions about what it is that you do and have to offer. This doesn't mean that you have to go out of your way, you can simply respond to personal emails a few times per week. Try it out and just see what results you get from it!