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Old 12-14-2010, 12:03 AM
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Stop Talking About Yourself, Start Talking as Yourself

Imagine yourself at a networking event or cocktail party. You’re talking to a handful of people, and one guy is only talking about himself. Is he your favorite person to converse with? On the other hand there’s another guy who’s talking about you, your needs and your experiences. Which would you rather talk to?

Social media is a cocktail party, nobody wants to listen to you talk about yourself all day.

When I analyzed Twitter follower count data, I found that as the amount of self referential Tweets increases, the number of followers an account has decreases.
Stop Talking About Yourself, Start Talking as Yourself - Dan Zarrella, The Social Media Scientist

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