Originally Posted by OpenConnect
Just like running any ads you need to be able to have measurable goals and be able to prove your ROI. To do this you need to determine how much money you personally make form someone coming from a facebook ad that your running. If you're selling a widget on your site for $200 then you now determine that if takes you on average $150 dollars of facebook spending to get someone from Facebook to click on your link and buy your widget...then you effectively are going to profit $50 from running facebook ads.
If you are simply trying to drive traffic, Facebook is great but again you need the money to spend.
EXACTLY Open, test test test, but measure measure, measure, and to do that, we all need analytics
Things like A/B testing, and that is my next blog thing.
And those not having the money to spend try to leverage facebook fan pages, and that is another means of facebook advertising, for free