It seems this topic has come up a lot on this forum and not to many folks was backing up there response's in a few threads. I'd suggest reading the whole blog post i'm about to share before responding. You may learn something new or want to debunk something that was mentioned.
Optimizing your social presence for search is important, right? That is certainly what we've all been told for some time, but determining why it's important and deciding where to focus can be challenging. Exponential growth of a medium is great and all, but your problems figuring out how to tame the wild beast tend to grow exponentially as well.
Let's discuss a couple of simple ideas regarding conversational media (i.e., social networking sites and blogs) and its relation to search:
1. How to help your social pages rank better
2. How to help your website rank better with social influences