Facebook Premium Ad Upgrade Details Leaked

[snakeair]

Anyone using Facebook ads, check out this bit of news.

Facebook's premium ads are getting a facelift. The company has been testing several soon-to-be-announced ad units, which leaked documents claim will produce more engagement, better recall, and a "significant increase in purchase intent."

The new ads will reportedly be announced at a Feb. 29 media event in New York. Peter Corbett, CEO of iStrategyLabs, first shared the documents in a Gigaom post.

Among the changes they discuss:

Continued at: http://searchenginewatch.com/article...Details-Leaked

Your thoughts on FB premium thus far?

[okapy]

I think this is good. Current facebook ad formats are not very effective in my opinion.

[snakeair]

Facebook needs to do something because they will not make there end of the quarter revenue goal. FB has to keep the investors happy.

We will see what this does to there revenue in the next coming month's.

[okapy]

Facebook needs to keep users happy. Changes like timeline and moving ads around are not helping with that.