09-20-2012, 11:36 AM
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Super Moderator
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Join Date: 10-29-07
Location: British Columbia, Canada
Posts: 18,098
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New Study From LinkedIn Shows How User Mindset Affects Social Media Marketing
Quote:
As a social media user, do you find yourself in a different frame of mind when you log in to a personal social network like Pinterest compared to a more professional social network like LinkedIn? Whether you realize it or not, you probably are, according to LinkedIn and TNS's new study of 6,000+ social media users across 12 countries, aimed at uncovering how marketers can tap into users' different mindsets on personal and professional social networks. Get ready. Things are about to get a little psychological on the blog...
...In essence, the key is to adapt your marketing to the way people use different types of social networks, in terms of variables like messaging, positioning, the types of content and information you share, and the tone of voice you use....
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New Study From LinkedIn Shows How User Mindset Affects Social Media Marketing
(there is an infographic with this article for those of you who like pictures)
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