Webmaster Forum

Go Back   Webmaster Forum > Marketing Forums > Marketing Forum > Social Network Marketing

Social Network Marketing Social media discussions. (Facebook, Twitter, Digg, MySpace, LinkedIn, etc)

Thread Tools Display Modes
Share |
Old 07-20-2016, 03:51 AM
MrPRinson MrPRinson is offline
Junior Member
Join Date: 07-14-16
Posts: 23
iTrader: 0 / 0%
The Hard Truth About Social Media And What You Need to Do About It

I was scanning the news online the other day, I happened upon an article by Jeff Bullas, titled, The Hard Truth About Social Media And What You Need to Do About It jeffbullas.com/2016/04/23/the-hard-truth-about-social-media-and-what-you-need-to-do-about-it/

Bullas begins by talking about the 'old' days of social media, "This was global and virtual connections at scale."

He then takes us to social after it came to life, "This mass community made content move, drove traffic and brand awareness."

That's when the bottom drops out and Facebook introduced it's 'pay to play' business model, where they control what readers see and if you want exposure, you need buy advertising.

According to Bullas, Twitter and IG are on the verge of switching to same type of model. Great.

Luckily, the author shares some solutions to help keep you in the game and in more control of your social media leads:

The first order of business is stay current of trends and changes within the social platforms.

After that, Bullas recommends the following:

Take control of your traffic by collecting email addresses. He says that email marketing is not going away anytime in the near future, so it is a good way to keep those leads without relying on any social media platform.

He also suggests investing in an automation platform to help you be efficient and scale your marketing efforts.

Publish your best content on other sites, such as LinkedIn, Medium, Flipboard and Slideshare

Track and measure your progress. The old 80/20 rule applies, even to social media. Concentrate most on the 20% of viable leads.

IF you are tracking and measuring your efforts and know what's working, buy social traffic. If you are not tracking, save your money.

Be patient. Don't expect your social accounts to skyrocket your profits overnight. To quote Bullas, "Create pillar content around your key phrases you want to be found for on a Google search. Digital marketing is an asset build."

Network with influencers and work with JV partners for mutually beneficial relationships. Networking and relationship building still works. Now, thanks to the internet, they're global rather than local.

Bullas concludes his article by saying that social marketing is a multi-dimensional discipline that requires a good use and understanding of a combination of search, social, email, content and automation technology.

My Personal Take-aways of this Article In One Sentence

Social media has evolved and if we want our piece of that traffic pie, we have to evolve with it.

Your Take-aways?

Do you agree with the author's points and suggestions?

Do you or do you plan to instigate the recommendations?

Last edited by HTMLBasicTutor; 07-20-2016 at 07:43 AM. Reason: Added reference link
Reply With Quote



Go Back   Webmaster Forum > Marketing Forums > Marketing Forum > Social Network Marketing


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
One Social Media Website That Handle Your All Social Media Accounts? welzap Social Network Marketing 3 10-30-2011 10:43 PM
Social Media Marketing Vs Social Media Optimization !..... website-design-seo SEO Forum 1 01-06-2011 03:12 AM
Social media marketing and social media optimization Adnan Ahmed Social Network Marketing 0 01-04-2010 03:02 AM
Social media / Social networking / social Media optimization saj Blogging Forum 7 12-26-2007 11:02 AM

V7N Network
Get exposure! V7N I Love Photography V7N SEO Blog V7N Directory

All times are GMT -7. The time now is 01:00 AM.
Powered by vBulletin
Copyright 2000-2014 Jelsoft Enterprises Limited.
Copyright © 2003 - 2018 VIX-WomensForum LLC