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Old 10-19-2016, 11:30 PM
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How to Properly Measure Social Media Success

How are you measuring social media success?
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...As a brand, counting followers is a ‘vanity metric’ that is not always reflective of success. Although having a large number of followers can be beneficial in terms of your reach, credibility and positioning against competitors, that number is not a representation of how deeply your brand’s message resonates with its audience and is not an indicator of how many sales or leads you are generating through social media.

Social media is a marketing channel that requires as much time, effort and often as much spend as the likes of SEO, PPC and email marketing. Its success should, therefore, be analysed and defined in the same way – in terms of business KPIs...
No One Cares How Many Followers You Have – How to Properly Measure Social Media Success

If you need some help quantifying your success this article has 4 steps to follow.

Some people have a hard time understanding the way to measure social media success. If you followed the steps shown do you think you could convince them spending time on social media would show them a long term ROI?
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Old 10-29-2016, 12:53 PM
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That's a valid question you have! As a matter of fact, it is always difficult to bridge the ROI and Social media spend. But if you have right tools in place, you can easily get them under the radar. You must define goals in such a way that you get the numbers. Audience building matters on these factors. If you have a relevant set of audience, you don't need to spend a lot to have sales/conversions!
 
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