I used to think that the audience for social media examiner (SME) was people at small and medium sized businesses. But this article seems to be written for big business.
One of my favorite examples is this hilarious video by photo book publishing company Chatbooks. Granted, the company hired an agency and professional actress (super expensive!)
If you have a large business, you can apply for a blue check mark verification for your Facebook page.
These people have fancy ad agencies (like Ogilvy, JW Thompson etc) to design and plan their campaigns for them. Also their campaigns tend to be so expensive that they invariably end up getting a lot of reach, both organic and inorganic.
In the context of declining organic reach, SME should focus on helping small and medium businesses increase their reach rather than telling high paid corporate executives how to get work done from their agencies!