Webmaster Forum

Go Back   Webmaster Forum > Marketing Forums > Marketing Forum > Social Network Marketing

Social Network Marketing Social media discussions. (Facebook, Twitter, Digg, MySpace, LinkedIn, etc)

Thread Tools Display Modes
Share |
Old 09-02-2017, 07:55 PM
HTMLBasicTutor's Avatar
HTMLBasicTutor HTMLBasicTutor is offline
Join Date: 10-29-07
Location: Canada
Posts: 26,486
iTrader: 5 / 100%
The Power of ‘Dark Social’

If your stats via the traditional analytics available for your marketing are not coinciding with your visits or increased sales this could be why:
...With brands distributing content through email links, social platforms and influencer engagements, the extended reach of a brand’s content becomes difficult to represent in one place. A consumer’s entire engagement experience with the brand extends beyond the footprint of owned properties into the platforms and pathways through which people share the brand’s content.

Whereas in the past, publishers acted as the primary distribution points for brand content (whether in the form of branded content or traditional advertising), today, the consumers themselves act as distributors to their peers. And that sharing happens well beyond the trackable environments of Facebook and Twitter — email, text messages and IM, for example.

The trouble is that the proliferation of social and messaging platforms has radically expanded that ecosystem to the point where a large portion of those actions take place in what is ominously titled the “dark social.”

This dark social realm of second- and third-degree shares is “dark” because the consumer’s touch points with the brand take place beyond the average marketing toolset’s ability to detect and measure reach, and beyond that which is conveyed by the social platforms themselves...
Read the full article here: Capturing dark social activity can help brands avoid data commodification

Does this shed some light on where those mystery visitors are coming from?
Reply With Quote



Go Back   Webmaster Forum > Marketing Forums > Marketing Forum > Social Network Marketing


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump

V7N Network
Get exposure! V7N I Love Photography V7N SEO Blog V7N Directory

All times are GMT -7. The time now is 03:23 AM.
Powered by vBulletin
Copyright © 2000-2014 Jelsoft Enterprises Limited.
Copyright © 2003 - 2018 VIX-WomensForum LLC