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Old 10-10-2017, 12:45 PM
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FTC’s Crackdown on Influencer-Driven Social Media

Those using influencer marketing should read this:
Quote:
Do you know the difference between an #ad, #sponsored content and a brand #partnership?

As more brands turn to influencers to crank out social media posts, the Federal Trade Commission updated its endorsement guidelines last month, giving more clarity into what specific language creators can and cannot use when working with brands to create or sponsor content.

Ellie Altshuler, an attorney at Nixon Peabody, recently explained a handful of the changes that marketers should be aware of while speaking during an Advertising Week panel.
4 Things Marketers Should Know About the FTC’s Latest Crackdown on Influencer-Driven Social Media
 
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